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J. Crew Group Presentation TXMI 5240 Fall2013
Transcript of J. Crew Group Presentation TXMI 5240 Fall2013
Synchronization and Strategies
2012 $125-$135 Investment in Infrastructure
Expanding customer base through technology
Seamless and Smart
Supply Chain Synchronization
-Preppy, conservative style
-Jenna Lyons, creative director for the company since 2008
-“I am so disheartened and disappointed that you are leaving your core values and styling and abandoning your loyal customers.” –Elizabeth DeRose
Market Penetration: There were 39 store openings in 2012 and in 2013 the company expects to open 46 more stores.
Market Development: Entered the international market with a new store location in London, as well as made shipping from the website available to over 100 countries.
Product Development: Four seasonal collections are created, but the new products are introduced monthly to maintain customer interest.
Diversification: Began in 2006, when they added several new product line extensions: Crewcuts, Madewell, J.Crew Weddings and Parties, and J.Crew Collection.
High-low pricing strategy, mixing casual, laid back pieces with more high-end luxury items.
New flagship store in London increased prices to almost 60% higher than those in the U.S.
Drexler is committed to proper pricing in preparing for future international expansion of J.Crew retail locations.
Recent best sellers: metallic ballet flats, T-shirts trimmed in chiffon, colorful cashmere sweaters, rhinestone jewelry and oversized blazers.
The most heavily merchandised products are the most basic necessary pieces of exceptional quality.
Professional working men and women aged 18-40
Direct sales: rose 23% to $176.2 million
Profit slipped 4.5%
stable to positive
margin improvement limited due to
increased promotional activity
new store expenses
Direct Channel: Website and Catalog
Fast following approach
Integrate across all channels
"Consumers expect their favorite retailers to provide a great smartphone (66%) and tablet (75%) experience."
Better interactive apps!
J. Crew + MasterCard = MasterPass