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Copy of TIBO - Innovation is hard (container example)


John Cooper

on 19 April 2013

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Transcript of Copy of TIBO - Innovation is hard (container example)

Idea competition What is this? What is it used for? New Idea! The end? NO! Why not? Should we stop thinking about new ideas
because somebody has invented a great
alternative? Because if this new innovation works
what are there going to be alot of in the world looking for new uses? Correct! Containers! Challenge: What other uses can
you think of for disused shipping
containers? there’s no use trying to change human nature. It’s been the same for a very long time. Instead, go after the tools. New tools make new practices. Better tools make better practices. TOOLS! Culture and Organization -
Software of the Mind
by Geert Hofstede Insight Insight = penetration: clear or deep perception of a situation

Insight = grasping the inner nature of things intuitively Definition Ethnographic View Journalism Extract from "the innocent
anthropologist" Kenneth L. Peters, the principal of Beverly Hills High School, announced today that the entire high school faculty will travel to Sacremento next Thursday for a conference about new teaching methods. Among the speakers will be anthropologist Margaret Mead, college president Dr. Robert May-nard Hutchins and California governor Edmund ´Pat´ Brown." Insight?
(Headline) Insight? a case of insight Uncovering insights is about bringing visibility and clarity
to previously hidden meaning.
» Insights are revelations – the unexpected
things that make you sit up and pay attention.
» Insights extrapolate individual stories into
overarching truths.
» Insights allow us to see our innovation challenge
in a new light. What are you looking to gain from
these tools? 1)A man lives on the twelfth floor of an apartment building. Every morning he takes the elevator down to the lobby and leaves the building. In the evening, he gets into the elevator, and, if there is someone else in the elevator -- or if it was raining that day -- he goes back to his floor directly. Otherwise, he goes to the tenth floor and walks up two flights of stairs to his apartment. Why? (1/2 point)

2)You throw away the outside and cook the inside. Then you eat the outside and throw away the inside. What did you eat? (1/2 point)

3)What goes around the world but stays in a corner? (1/2 point)

4)What gets wetter and wetter the more it dries? (1/2 point)
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