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CMD - Course: E-business C.2

This Prezi is for students C-md (Maastricht, Netherlands). We use this as a starting point in the course e-business.

Linda de Corte

on 17 May 2010

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Transcript of CMD - Course: E-business C.2

CMD course:
e-Business Internet Marketing Environment Introduction (Ch.1) Strategy Micro-environment (Ch.2) Macro-environment (Ch.3) Internet marketing mix (Ch.5) Web
Mobile Interactive TV
Digital signage Narrowcasting Digital media IPTV Internet marketing E-marketing Digital marketing E-business E-commerce E-definitions Blog Social network Social media (RSS) Feed Podcast Vodcast Multichannel marketing Web evolution Applications 5s of Internet Marketing Sell Save Serve Speak Sizzle Transaction alternatives Online presence 1. Transactional e-commerce site
5. Six categories e-communications also: Table 1.1 Benefits digital media (6 i's) Interactivity Intelligence Individualisation Integration Industry restructuring Indepence of location Team 1 Team 2 Team 3 Team 5 Team 4 Dave Krapels, CMD Micro-environment (Ch.2) 1: Als bedrijf wil je graag weten wat er gebeurd in de omgeving, dat houdt bijvoorbeeld in het bedrijf, de concurrenten en de consumenten.
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