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Social Networking

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qsim tech

on 12 January 2014

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Transcript of Social Networking

심규병 :

Age Groups
SNS 전략시대
The average gender distribution is
49.7% male
50.3% female.

have more female than male users.

Kakao Story
정보통신정책연구원 SNS이용현황 보고서 2013/4/30

The more tech-focused sites
have more male users than female.
55% of Twitter users are 35 or older.
Kakao Story users are all age.
65% of Facebook users are 35 or older.
Not just for the young!
Facebook and Twitter
have the same gender
distribution: 40% male,
60% female.
Each site has a different gender distribution
Career Fields
How did Social Networking start & How did it change?
Here to stay?
social media specialist
online community manager
brand manager
social media marketing manager
Yes. As the internet & technology expands so will social networking.

What do you think?
Nowday, Mobile
can be
Social Networking Basic Elements
Social Networking Types
Social Connections
- used for building social connections
examples: Facebook, Twitter & Kakao Story

Multimedia Sharing
- sharing video & photography online
examples: Youtube & Flickr

- career related growth
examples: LinkedIn

- Story to Story funny collaboration
examples: todayhumor & ilbe, etc

examples: Oh my Bloom & Sport shouting
Pop Culture & Social Networking
Social Networking has had many effects on pop culture today. One way is because almost all celebrities are on some form of social networking causing the fans to feel as though they really know who them. Another reason is that it adds to another way celebrity gossip is past instead of just by magazines and TV shows.
False information can be spread

Lack of privacy

Hacking/ Identity theft


No in person communication

Offline relationship problems
Growth Hacking

Social networking has affected our society and influenced today's generation.
Attention, Attraction, Affinity, Audience and Action
관심, 흥미, 선호도, 대상 및 행동
5 A's
Social AFFINITY is generally defined as marriage to ideas, ideals and causes shared by a community of people and is often cause-related or issue oriented.
An ACTION is brought on as a result of previous stimuli. Our mind and emotions are designed to react, or take action, based on prompts.
Nearly everyone is chasing, participating in or presenting to an AUDIENCE. An audience may range in size from a couple of people to millions, and you may call them ‘followers,’ ‘connections’ or ‘friends’ within your preferred social networks.
The content that gets your ATTENTION is the content that makes you think. Attention is anything that catches the intended audiences interest.
결론적으로 소셜 미디어는 우리 사회가 소통하는 방식을 변경했습니다.
그것은 누구나 사용할 수 있습니다. 일자리를 창출하고 더 가까이 함께 다양한 관계의 친근한 구성원을 만들어 왔습니다. 전체 소셜 네트워킹은 우리 사회와 현재 세대를 변경하고 있습니다.
An ATTRACTION is wanting something you feel you need to have. Usually caused by many different types of advertisements.
- 진화하는 SNS
카카오스토리- 사용행태

카카오스토리- 사용행태

카카오스토리- 사용행태

Easy going
light prosumer
homo mobilians
chian reaction
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