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Color theory & psychology

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by

Lydia Brooks

on 25 April 2016

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Transcript of Color theory & psychology

The color wheel
Complementary colors
Complementary colors are colors that are opposite each other on the color wheel. Examples would be blue and orange, red and green, Yellow and purple, etc. Complementary color schemes create a high amount of contrast, but can create a lot of visual vibration when they are used at full saturation.
More info: http://designfestival.com/color-theory-101-2/
Analogous colors
Analogous colors are colors that are next to each other on the color wheel. It is a good idea to choose a set of analogous colors that create a sense of variety. A good example would be blue-​​green, blue, and blue-​​violet or yellow-​​green, yellow, and yellow-​​orange.
More info: http://designfestival.com/color-theory-101-2/
Color Theory
Monochromatic

A tint of a color is when you take a color, such as blue in the example above, and add white to it. A shade is a hue that has black added to it. You can create a monochromatic color scheme buy using tints and shades of the same hue.
More info: http://designfestival.com/color-theory-101-2/
The psychology of color
Warm colors
Cool colors
Heat
Tints and shades of the same color
Why Every Movie Looks Sort of Orange and Blue:

http://priceonomics.com/why-every-movie-looks-sort-of-orange-and-blue/
RED

Love
Passion
Radicalism
Anger
Courage
Seeing red
Red hot
Communists historically referred to as "reds"
Danger
Red flag
Red alert
Excitement
Paint the town red
Orange
Friendly
Reliable
Warmth
Yellow
Fun/Happy
Energetic
Cowardly
yellow bellied
Green
Earthy/Natural/Environmental
Jealousy/Envy
green eyed monster
O, beware, my lord, of jealousy;
It is the green-eyed monster which doth mock
The meat it feeds on; that cuckold lives in bliss
Who, certain of his fate, loves not his wronger;
But, O, what damned minutes tells he o'er
Who dotes, yet doubts, suspects, yet strongly loves!
Calm

Trust
Luck
Money
greenbacks
Blue
Purple
https://docs.google.com/spreadsheets/d/1kdEOmMxo-Shy2gGlUpPe_Low3s27ZXIw15hybMmtMDU/edit?hl=en_GB#gid=0
Full transcript