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McDonalds vs Burger King (Marketing mix)

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Thomas McMurray

on 26 February 2013

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Transcript of McDonalds vs Burger King (Marketing mix)

Differences McDonalds use more advertising than Burger King
McDonald use more celebrity endorsements
In addition McDonalds have a well known slogan where as Burger Kings isn't as well known do not. McDonalds McDonalds vs Burger King McProduct McDonalds McPromotion Burger King Burger King PRICE-
Psychological marketing strategy
selling products for .99.
More customers to buy there product
effective way to build customers
Bigger customer/consumer base Similarities Both have expanded their product portfolio
both use franchises as a source of money
both use psychological marketing
Both have $1 meal Product-
First started just selling Burger and Chips
Adapt to ever changing market
Diversified to suit customer need
Larger product portfolio
Giving a competitive advantage Promotion:
Burger king launched the $1 'Big value meal'
Competes with other burger companies as it is cheap
Also had a huge product launch two years ago Place:
Operation done in franchises
Company leases land and building
Make money from: company restaurants, royalties and franchise fees and property income from those franchises that lease or sub lease property from the company. "Im lovin' it"
"Limited time only" McPrice Dollar menu
Low prices
Psychological marketing (selling products for $1.99 instead of $2) Breakfast menu
Classic burgers they have available
Large product portfolio McPlace Franchises
Outlets are evenly spread throughout the cities making them very accessible.
Drive through options make McDonald’s products further convenient to the consumers.
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