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Copy of Case 1-3: Harlequin Enterprises: The MIRA Decision
Transcript of Copy of Case 1-3: Harlequin Enterprises: The MIRA Decision
The MIRA Decision Questions Key Questions: 1 - What are the growth and profitability implications if Harlequin broadened its scope from series romance to single-title women's fiction? 2 - What fundamental changes would have to be made to Harlequin's current business model? 3 - Did the company have the necessary resources and capabilities to succeed in the new arena?