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Copy of Case 1-3: Harlequin Enterprises: The MIRA Decision

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Diego Chuqui

on 28 January 2013

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Transcript of Copy of Case 1-3: Harlequin Enterprises: The MIRA Decision

Internal Analysis: VIRO Rarity Imitablity Organization Value External Analysis: 1- Porter's Five Forces Threat of Entry Threat of Rivalry Threat of Substitutes Threat of Supplies Threat of Buyers 2 - Opportunies in Mature Industry Case 1-3: Harlequin Enterprises:
The MIRA Decision Questions Key Questions: 1 - What are the growth and profitability implications if Harlequin broadened its scope from series romance to single-title women's fiction? 2 - What fundamental changes would have to be made to Harlequin's current business model? 3 - Did the company have the necessary resources and capabilities to succeed in the new arena?
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