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Product Life Cycle of a TV

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by

Lisa James

on 8 February 2015

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Transcript of Product Life Cycle of a TV

Product Life Cycle
Television
- Know the stages of a Product Life Cycle
- Understand the terms 'throw away society' and 'planned obsolescence'
Lesson Objectives
Stage 3: Maturity (2000-2012)
2007: HD TV

2010: Apple starts to sell iPad
- Trend to use iPad rather than watching TV

Product Life Cycle Graph
Stage 2: Growth (1970-2000)
Reason for stage change...
People earn more and
TV not a luxury anymore

Stage 4: Decline (2012-now)
2012 - TV sales drops by 50%!

Yet mobile phones and accessories increased per year by 64% (new products in their introduction phase of the product life cycle).




Stage 1: Introduction (1950-70)
How will companies cope with the decline of product life cycle?
Evolution of Product

Curved Screen
with Auto Depth Enhancer
Applying different levels of contrast enhancement on different areas of the screen, =>more immersive entertainment
Peak Illuminator
heightens luminosity by boosting the LED backlights in bright areas of the screen.
- UHD = 4 times the Full HD resolution
Clear Motion Rate (CMR) technology
, even fast moving scenes are delivered with clarity.

Evolution of product
Latest
voice command recognition system
and
intuitive motion sensing
.
hand/finger gestures* to flip through Smart Hub panels
Faster Performance: Quad Core+ / Instant On

Stunning
UHD picture quality images
See your mobile content on a large TV screen quickly and easily
=>
Samsung
’s enhanced screen mirroring technology


Notification panel on your mobile device
Select the Screen Mirroring icon and select the TV.
Enjoy apps, games and more on a full-size TV.
Stage 2: Growth (1970-2000)
Number of competitor increases
Improved technique of tv production

Stage 2: Growth (1970-2000)
Evolution of product:
Screen size increases
from 14'' to 32''
Suggestion
Market for traditional TV start to
shrink
- Market becoming
saturated
(i.e. all the customers who will buy the product have already purchased it),
- Consumers are switching to a
different type of product
.
Take hold of the new alternative
Reference
http://www.tvhistory.tv/facts-stats.htm
http://www.tradingeconomics.com/hong-kong/gdp-per-capita
programme.rthk.org.hk
https://mmis.hkpl.gov.hk
http://web.archive.org/web/20071226081329/teachpol.tcnj.edu/amer_pol_hist/thumbnail427.html
http://www.nationmaster.com/country-info/stats/Economy/GDP-per-capita-in-1950
http://www.retailinasia.com/article/retail/consumer/2011/04/report-hk-consumers-digital-and-media-habit

First TV...
By 1960 90% of UK population had a TV in their home.
1950...1970
Market for traditional TV starts to
shrink
- Market becoming
saturated
(i.e. all the customers who will buy the product have already purchased it)
- Consumers are switching to a
different type of product
.
2000...2012
1970 ...2000
1970...2000
1950...1970
2012...now
Your family upgrades the TV,
what happens to the old one?
Throw away society - products designed to be disposed of instead of reused or maintained.

These are usually mass
produced products.
Your family's TV breaks, you've only had it for 5 years...
What!? Why?
Built in product life cycle
AKA Planned Obsolescence

Products are designed to fail, to be replaced or become out-dated
(e.g. fashion, trends, technological advancements, consumer power etc.)

Full transcript