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Retention Marketing: Win-Back Emails and Offers
Transcript of Retention Marketing: Win-Back Emails and Offers
When crafting your retention marketing campaign:
Use a compelling subject line; A/B test various options
Use a unique offer code for tracking purposes
Have a clear call-to-action
Test various offers and positioning; don't focus solely on price
Consider whether there is an opportunity for a pre-cancellation save
Don't be afraid of long copy (but test, test, test)
...and one more thing:
Vocalpoint (Procter & Gamble)
Win-Back Emails & Offers