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Follow the WHITE rabbit

Sándor Ragó professional introduction (digital CV)
by

Sándor Ragó

on 10 November 2014

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Transcript of Follow the WHITE rabbit

Sometimes we are forced to look for GOOD ideas...
Sándor
Ragó
rago.sandor@gmail.com
1032 Budapest, Szőlő köz 12.
+36 30 552 0648
Professional experience
direct marketing specialist
digital marketing economist
as an:
Education
2014- Master of Business Administration (MBA)
Budapest University of Technology and Economics

2012 – 2013 Economist specialized in Digital Marketing
Budapest College of Communication and Business
Postgraduate
Final thesis:
Search engine marketing and social media in B2B
Degree:

excellent

2007 – 2012 Economist in Commerce and Marketing
University of West Hungary
Final thesis:
Direct and database marketing in the 21st century in Hungary
Degree:

excellent
Professional trainings, courses and conferences
database marketing expert
2014: Digital Hungary (Evolution)
2014: Mobile Hungary (Evolution)
2013: Digitália (DIMSZ)
2013: Smart Show (DIMSZ)
2013: ROI in the social media (HVG)
2012: Google Conference (Google)
2012: Online marketing course (Samling)
2012: Negotiation training (Scotwork)
2012: Data handling (Kreatív group)
2011: Data handling (HVG)
Other skills and experience
According to my
English
teacher I am fluent.
I have computer skills as well.
On different levels.
MS Office (all)
Google applications
e.g.: AdWords, Analytics
Facebook management
ERP system
PHP
CSS3
JavaScript
MySQL
As an employee
As a self-taught student
I have had driver's license
since 2001.
Played water polo as a center forward between 1991 and 2006. The team won the Hungarian championship for Eger after more than 20 years.
Don't forget to follow the
white
rabbit.
...or a man who has them.
Did you see the
white
rabbit?
Thank you for checking my CV.
Sándor
Ragó
rago.sandor@gmail.com
1032 Budapest, Szőlő köz 12.
+36 30 552 0648
Have you ever been
in doubt?
Digital marketing
Database marketing
Direct marketing
Account management
Develop loyalty programs (e.g.: launch dm Active Beauty program in Hungary)
Start a dynamic database-building project:
www.eletepitok.hu
Strategic and user-level knowledge of CRM and ERP systems
Relevant target definition
Data segmentation
Database purchases
Managing the largest customers of the company, which add up to 50 % of the total revenues (around net 300 million HUF)
Increased the number of inquiries by 30 %
Keep the average customer satisfaction index above 90 %
Development of the most efficient annual plan according to the latest market feedback
Managing and coaching a 5-member team
Support for online and offline sales activities, building trusted client relationships
Project management and marketing consultancy for the company’s B2B and B2C clients
High standard, efficient and successful cooperation with partners
Preparing tenders, contracts and audits
Use of available resources in a cost effective manner
2006 - 2013
Marketing and Account Expert
Also Responsible for Sales and Consulting
Marketing Agency / M. C. Direct
If yes,
then try
to navigate
HERE!
ios applications
android applications
social media platforms (Tumblr, Linkedin, Pinterest, Twitter, World of Warcraft, etc)
As a user
I love cooking.
I am interested in Aztec, Mayan and Egyptian culture.
I am keen on innovations of information technology and digital marketing.
"Think globally, act locally."
Building up and operating the online department
Developing digital marketing strategies
Functional and creative web development tasks
Content management
Planning social media presence, activities and tracking the results
Ongoing communication with the online media and digital agencies
Planning, execution and evaluation of edm campaigns
New definitions introduced in the company such as affiliates, paid and organic search, display, and paid social
I have already worked with them
„We have started to work together with Sanyi during the Baby Bonus Program of dm. We soon found a common language and he was quick to oversee the processes (which isn't exactly easy at dm). He managed the multitude aspects of our already running work with ease. Sanyi has a uniquely professional understanding about direct marketing and is always up-to-date about our joint projects, which greatly facilitated the cooperation between the two companies. I also find his attitude as a person very sympathetic and consider him a fair and credible partner. He got easily along with any of my colleagues at the marketing department. I am convinced that Sanyi and his knowledge greatly contributed to our many successful promotions.”

Szilvia Hajduvári (Marketing Team Leader at Drogerie Markt)
"I worked together with Sandor for 2 years. Sandor as a marketing expert has years of experience and expertise on various accounts and industries. He has a wide knowledge and understanding of the business both the agency and the client side. He has been a pleasure to work with, bringing his attention to detail to every project. His communication and people skills are excellent, and he has strategic thinking and very innovative ideas. I can highly recommend him as a leader or a team member for any direct and digital marketing project."

Balázs Molnár (Head of B2B Marketing at Google)
„I worked together with Sándor for nearly four years as Head of Marketing at HERVIS. Sándor coordinated the company database management, online and offline DM campaigns and execution of promotions. Thanks to his customer-focused thinking, deep and broad expertise, we achieved remarkable successes. His hard work led to valued collaboration with several multinational companies, reducing unit costs of a campaign and allowed us launching additional, unplanned campaigns offering attractive benefits to our customers. Sándor is an asset to any company.”

Laura Pusztai (Head of Marketing at Hervis)
etc...

or find me on

Ongoing liaison with key customers
Planning, coordination and control of complex BTL campaigns
Advanced knowledge of printing solutions (offset, digital, bindery, paper, etc)
High-level knowledge of
DM (direct mail)
transaction mail
telemarketing (inbound and outbound)
sales promotion campaigns (online, offline or integrated)
Ongoing liaison with the company's departments and workflow management
Project-based resource planning, capacity allocation
Quotation, reports, presentations, brief preparation and tender offers
The white rabbit always shows the right way.
2013 - 2014
Online Strategy Manager
Also Responsible for Marketing and Consulting
Marketing Agency / M. C. Direct
I LIKE.
THESE.
Photoshop
Illustrator
Indesign
Dreamweaver
Full transcript