Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Trends Ipsos 2012

No description
by

Mar Palma

on 7 December 2012

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Trends Ipsos 2012

Trend Observer 1. RESILIENCE
Living the crisis in 2012: the age of maturity Identify promising trends, the factors for success Trend Observer is designed to… We have come to view the notion of crisis as routine, everyday. The “crisis” is no longer seen as a passing phase to be surmounted but as the lasting state of things in which we now find it customary to frame our life projects. Our trade-offs are no longer viewed as sacrifices but as the normal way to live our daily lives.
At the same time, we are seeing the spread of a positive mindset. Recovering from difficult situations affirms our ability to rebound. Trend Observer detects, explains, and ranks the developing trends of tomorrow. Be a source of inspiration, a starting point for new ideas 1 2 A structured approach to detecting and tracking trends International in scope, conducted annually, designed to:
1. Detect
2. Rank
3. Explain
4. Illustrate societal trends and lifestyle changes and their implications for consumption behavior. More than 15 years of expertise in trend-spotting and tracking Since 1997, Trend Observer has tracked changes in lifestyles and consumption behaviors in some of the world’s largest developed economies (USA, UK, France, Italy, Sweden, Japan) and identified paths for future development and innovation. The Trend Observer approachs 1. Track the evolution of individuals and their lifestyles 2. Detect the initial manifestations of these trends in the consumption sector A mixed methodology Annual interviews with trendsetters and experts International trend tracking by local correspondents Surveys published by Ipsos[Quantitative data] As close as possible to the emergence of new ideas, new lifestyles, products and services Attentive to context and major trends Backed up by systems that track significant trends Personal
-Self Afirmation
-Duel process

Community
-Community Change
-Bonding Capital
-Bridging Capital Connecting to others in the community
-Linking Capital Connecting to others groups

Global
-Natural resiliant
-Local economy
-Growning own food
-Sustentable energy RECOVERING FROM SHOCKS
ADAPTING TO CHANGE
SKILL TO OVERCOME EXTREME ADVERSE SITUATIONS 2. SEARCHING FOR THE ‘H’ FACTOR
LIVING MORE “HUMANLY” We place more and more value on the human factor. This trend takes several forms: from a quest for “sense” to a quest for genuine personal contacts with individuals.
People also want to experience physical sensations, want to move, dance, be in motion. How is this need for a ‘human’ side expressed? Translating the “human factor” into brands 3. THE OBJECT CULT GAINS STRENGTH
Quest for personal style Being more “human” also means finding one’s personality and own style and being able to express it in concrete terms.In the digital age, people place increasing value on objects as means of self expression. People treasure and take care of them. They look for exclusiveness as a means of expressing their uniqueness. Personal
-Self Afirmation
-Duel process

Community
-Community Change
-Bonding Capital
-Bridging Capital Connecting to others in the community
-Linking Capital Connecting to others groups

Global
-Natural resiliant
-Local economy
-Growning own food
-Sustentable energy RECOVERING FROM SHOCKS
ADAPTING TO CHANGE
SKILL TO OVERCOME EXTREME ADVERSE SITUATIONS What people like about the emerging new places and the relationship they have with them is the “exhilarating” mastery they have and the “human” side of these spaces. They discover environments that are markedly local. Most often, the most attractive facet of these spaces is the “human” aspect of the new ways in which they function. Personal
-Self Afirmation
-Duel process

Community
-Community Change
-Bonding Capital
-Bridging Capital Connecting to others in the community
-Linking Capital Connecting to others groups

Global
-Natural resiliant
-Local economy
-Growning own food
-Sustentable energy RECOVERING FROM SHOCKS
ADAPTING TO CHANGE
SKILL TO OVERCOME EXTREME ADVERSE SITUATIONS 4. NOMADS OF LOCAL LIFE
From “global village” to “local village”
Full transcript