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MIT 3432 - Digital Democracy

Hindman's Chapter 4: Political Traffic And The Politics Of Search

Cassandra G.

on 5 January 2014

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Transcript of MIT 3432 - Digital Democracy

Political Traffic & The Politics Of Search ANALYSIS By reviewing the personalization and relevance of search engine results, in association to the level of sophistication of both users and their actual searches, we point out the negative impact that Google and Yahoo have on political knowledge. Thesis Argument 1 Argument 2 CHAPTER FOUR The level of sophistication in users' searches/ the WAYS people search, negatively affects political knowledge through result relevance. Personalization of Google search results negatively affects political knowledge through result relevance. Result relevance "Do you Google Your Way Through Life?" Relevant
(Credible, Unique) SOLUTION 1. YouTube
2. Citizen's Journalism
3. Google Scholar
4. Social Media & Blogs
5. Turn Off Personalization Personalization Of Search Engines "The Filter Bubble" by Eli Pariser Google News Personalization There are no "regular results" on Google anymore. Signed in searches
Signed out searches DuckDuckGo Experiment Different search results for "Obama," "Gun Control" and "Abortion" due to personalization Yahoo! & Google
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