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MARKETING PLAN FOR AVIARY BREWERY INC.,

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by

Lady Bation

on 8 December 2013

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Transcript of MARKETING PLAN FOR AVIARY BREWERY INC.,

MARKETING PLAN FOR AVIARY BREWERY INC.,
EXECUTIVE SUMMARY
ABI Inc. is the leading liquor manufacturer in the company. As it observes its first decade of successful market operations through high quality alternative beer brands.

The ABI complex consists of a brewery and bottling plant, a glass plant, a plastic crate plant, warehouse and fuel and water tanks.

ABI, has captured the largest market share of the liquor’s market with an impressive 58% share. Beer na Beer Macho virtually monopolizes the market with a 97% market share in its category.

CURRENT MARKETING SITUATION
They are still able to maintain the largest market share when it comes to beer brands even after the increased tax rate mandated by the government.
MANUFACTURING OBJECTIVES
1. To counteract the impact of E.O No. 273 and R.A. 6956 on profitability of the company.

2. To capture the largest market share of the country’s liquor market.


MARKETING STRATEGIES

PRODUCT
The Aviary Brewery Inc. distributes various kinds of beers nationwide, these are the following;
Alcoholic Beverages
 Beer na Beer,
 Colt Ice,
 Colt 45,
 Coors light
 Manila Beer
 Manila Beer Light
 Coors original
 Tanduay Ice


Non-alcoholic Beverages
 Cobra
 Absolute
 Summit
 Vita milk
 Virgin

Full transcript