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消費者研究期末報告-第一組

You Bike對學生族群消費行為的研究與改變--指導老師:胡凱傑
by

chian-yi chu

on 18 December 2013

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Transcript of 消費者研究期末報告-第一組

研究背景
相關文獻
問卷分析
結論
Start
問題一
消費者行為研究
You Bike對於學生族群消費行為的研究與改變
比較YouBike與各類交通工具的替代性與歸因

You bike簡介
2008
2011
2012
2013
You bike使用方法
問題二
YouBike是否創造周邊商機
交叉分析討論
Thanks for your attention
消費者行為改變
研究架構
騎乘時間與優惠方案的關連性
問題三
問卷數據分析
消費者行為研究
消費者行為改變
問卷數據分析
問題一
問題二
問題三
比較You bike與各類交通工具的替代性歸因
騎乘時間與優惠方案的關連性
You bike是否創造週邊商機?
Full transcript