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Staff

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by

David Brown

on 7 July 2014

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Transcript of Staff

Administrative and Labourers:

Janitors
Librarians

Secretaries
Questions Asked?
How did the Staff describe the Asper School of Business?
11 Respondents!!!
o Most recognized the logo

o Impressions were favourable
Positive
Mentioned:
Education
Business
Professional
Excellence
Ambassadors
Connection to the General Winnipeg Population
? Staff Members
Logo Recognition:
Many knew the Meaning:
Asper
Forward Moving
Prairie Sheaf of Wheat
Website:
100% had visited the site
Following reasons were mentioned:
•Program/Student info
•Course outlines
•To look for faculty
•Update
Perception comparison
to GWP:
o Perception were generally higher but with little difference
Conclusion: Internal positions should have a higher view of the school but there is not significant difference
Measuring Perception:
3 Questions:

“How would you describe the Asper School of Business?”

“How would you characterize the environment at the Asper School of Business?”

“If you saw that a potential candidate has a degree from the ASB, what would be your initial assumptions about the candidate?”
Positive
Asper in Terms of
Cost:
Question left out

Inconsistent with respect to construct

Consider: cost value principle
Perceived value of Asper with respect to its costs
Restrictions:
Interviews results differ from results from the surveys
Interviews reflect negative feedback

Middle of the road Pattern

Restriction: # of respondents

Staff is variable: Labourers vs. Administrative
Recommendations:
Differing strategies to target Labourers Administrative staff.

Not front and centre in the business community
•Emphasize centers of excellence in research
•External Marketing
•Clear articulation of vision or plan that everyone can own
•Skills acquired for life
The take away message: Asper is our best kept secret!
Marketing Research Project
Staff
Jon cara

David Brown

Camille paquetter-Small

Jayme Loeb
Questions?
Full transcript