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Vera Bradley

Brand Case Study

Carolyn Slade

on 4 July 2013

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Transcript of Vera Bradley

brand case study
~1.4 million likes
- demographic: 18-24 year old females
- always have a photo in their post
- tone of a classy young woman
- average of one post per day
~6,000 tweets
- most personable platform
- quickly respond to mentions and hashtags
-56 boards
-each VB pattern has an inspiration board
-can follow your favorite pattern's individual board
-not only VB products that are pinned
-perfect platform for target audience
Created in 1982 to provide women with cute, feminine luggage options.
Mission of Vera Bradley: "To be a girl’s best friend.”
Clearly defined the target audience: young women.
Vera Bradley has done an overall great job keeping the attention of their audience on every social media platform they are active on. Each outlet has a different way of reaching customers without being redundant.
Facebook: most popular platform
Twitter: most personable platform
Pinterest: most appropriate platform
Full transcript