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Vera Bradley

Brand Case Study
by

Carolyn Slade

on 4 July 2013

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Transcript of Vera Bradley

brand case study
~1.4 million likes
- demographic: 18-24 year old females
- always have a photo in their post
- tone of a classy young woman
- average of one post per day
~57,600 followers
~6,000 tweets
- most personable platform
- quickly respond to mentions and hashtags
-58,000 followers
-56 boards
-each VB pattern has an inspiration board
-can follow your favorite pattern's individual board
-not only VB products that are pinned
-perfect platform for target audience
Created in 1982 to provide women with cute, feminine luggage options.
Mission of Vera Bradley: "To be a girl’s best friend.”
Clearly defined the target audience: young women.
Facebook
Background
Twitter
Pinterest
Vera Bradley has done an overall great job keeping the attention of their audience on every social media platform they are active on. Each outlet has a different way of reaching customers without being redundant.
Facebook: most popular platform
Twitter: most personable platform
Pinterest: most appropriate platform
Conclusion
Full transcript