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Ola Aj

on 27 March 2014

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Transcript of SWOT ANALYSIS

1. What is SWOT Analysis

2. Advantages of SWOT Analysis

3. SWOT In Real Life

4. Limitations of SWOT

5. Reflection and Overview

6. Conclusion


Advantages of SWOT Analysis
Exploring possibilities for new efforts or solutions to problems.

Making decisions about the best path for your initiative. Identifying your opportunities for success in context of threats to success can clarify directions and choices.

Determining where change is possible. If you are at a juncture or turning point, an inventory of your strengths and weaknesses can reveal priorities as well as possibilities.

Adjusting and refine plans mid-course. A new opportunity might open wider avenues, while a new threat could close a path that once existed.

Limitations of SWOT
When you are conducting a SWOT analysis, you should keep in mind that it is only one stage of the business planning process. For complex issues, you will usually need to conduct more in-depth research and analysis to make decisions.

Keep in mind that a SWOT analysis only covers issues that can definitely be considered a strength, weakness, opportunity or threat. Because of this, it's difficult to address uncertain or two-sided factors, such as factors that could either be a strength or a weakness or both, with a SWOT analysis (e.g. you might have a prominent location, but the lease may be expensive).

A SWOT analysis may be limited because it:

doesn't prioritise issues
doesn't provide solutions or offer alternative decisions
can generate too many ideas but not help you choose which one is best
can produce a lot of information, but not all of it is useful.

What is SWOT Analysis
A SWOT analysis (alternatively SWOT Matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. The technique is credited to Albert Humphrey, who led a convention at the Stanford Research Institute (now SRI International) in the 1960s and 1970s


Asif Danishyar, Stefan Gotland
Olawale Ajayi



characteristics of the business or project that give it an advantage over others.

characteristics that place the business or project at a disadvantage relative to others

elements that the project could exploit to its advantage

elements in the environment that could cause trouble for the business or project

Innovative culture
The leader in green car Technology
Strong brand portfolio
Brand valued at $30 billion.

Availability of charging locations
costly option to fuel cars
Full transcript