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DLM Social

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by

Whitney Van Dyke

on 23 October 2013

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Transcript of DLM Social

Delivering moments
of delight, surprise
& intrigue every day

PEM Social Media Landscape
Inform, Reveal, Connect, Explore, Discover, Expand, Innovate, Transform, Tell Stories
Facebook
Twitter
Pinterest
Google+
Flickr
YouTube
Yelp
TripAdvisor
Foursquare
Google Maps
Long form
Conversation catalyst
Thought leadership
Community building
Multiplicity of voices
Benefits of publishing
PEM Blog
10,400+ PEM fans
30% growth / year
25-34 y.o. demo
Highlight the collection
Facebook
LIKING - COMMENTING - SHARING - RSVPING
*updated daily*
Behind-the-scenes
Visitor experience
Twitter
TAGGING - RETWEETING - INFO BURSTS - MONITOR CHATTER
*updated daily *
2,900 PEM Followers
Microblogging @ 140
Under 35 demo
Nimble, on the fly
Key influencers
Pinterest
Visual scrapbooking
Curate themed boards
~400 PEM followers
Women under 50 y.o.
Responding in real time
Inter-museum synergy
RE/PINNING - BOARD BUILDING - COMMENTING - LIKING
*updated monthly*
Highlight Interactives
How growth happens
59 shares X 230 (average number of facebook friends) =
Potential Reach of over 13k
Full transcript