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Salesforce Strategic Analysis - BUS 890

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by

Jennifer Howell

on 6 May 2014

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Transcript of Salesforce Strategic Analysis - BUS 890

Company History
Industry
Products & Services
Business Strategy
Competitors
Value Drivers
Performance Indicators
Strategic Challenges
Retention
Start-up Culture
Solutions
Maintain current Employee success initiatives
Add in decentralized "Climate Committee"
Broad Differentiation Strategy
Highly customizable @ a premium price
Create "Customer Companies"
$18 Billion Market
40% of CRM sold as SaaS
Disruptive Technology
First Mover Advantage
INNOVATION
CULTURE
AQUISITIONS
EMPLOYEES
$4 Billion as of Jan 2014
$5.3 Billion as of Jan 2014
Headquartered in San Francisco
Founded by former Oracle exec
Customer Relationship Managements (CRM) products and services

CRM
Cloud Computing
Social Enterprise Solutions

Leading the Pack
Best place to work, Fortune Magazine
-Most Innovative Company, Forbes Magazine
-Best CRM tool, Gartner’s Worldwide CRM Market Share Report
-Revenue $$$$ + 15 new hires a day
Strategic Analysis
Marissa Dominguez
Jennifer Howell
Tam Ngo
Full transcript