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Salesforce Strategic Analysis - BUS 890
Transcript of Salesforce Strategic Analysis - BUS 890
Products & Services
Maintain current Employee success initiatives
Add in decentralized "Climate Committee"
Broad Differentiation Strategy
Highly customizable @ a premium price
Create "Customer Companies"
$18 Billion Market
40% of CRM sold as SaaS
First Mover Advantage
$4 Billion as of Jan 2014
$5.3 Billion as of Jan 2014
Headquartered in San Francisco
Founded by former Oracle exec
Customer Relationship Managements (CRM) products and services
Social Enterprise Solutions
Leading the Pack
Best place to work, Fortune Magazine
-Most Innovative Company, Forbes Magazine
-Best CRM tool, Gartner’s Worldwide CRM Market Share Report
-Revenue $$$$ + 15 new hires a day