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行銷APP

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by

JIAN JIA SIOU

on 16 May 2015

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Transcript of 行銷APP

行銷APP
品牌互動
可口可樂
SPIN THE COKE
LET'S DOT IT
達美樂
"Domino's App"
總結
LET'S PLAY
與internet不同的是
裝置的螢幕大小和運算能力有限
手指為互動的方式帶來限制
能透過GPS衛星、照相機、語音等等
來解決消費者當下的問題
消費者能在任何場合、任何時間、任何環境皆能使用
與PC不同的是
把品牌放到手機上?
APP STORE
ANDROID
MARKET
貼心服務
消費者最希望得到產品的相關資訊
分店位置
地圖
產品售價
折扣 優惠
行動裝置還能提供
付款
結帳
銷售
將商品放到APP上販售就是所謂的行動商務
服務
銷售
品牌
APP
G10350814簡嘉秀
Full transcript