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DIAGEO

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by

Harold Guardiola

on 2 September 2013

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Transcript of DIAGEO

DIAGEO
DIAGEO
is a multinational alcoholic beverages company headquartered in London, England. It is the world's largest producer of spirits and a major producer of beer and wine.
HISTORY
Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan. The creation was driven by the executives Anthony Greener and Philip Yea at Guinness plus George Bull and John McGrath of Grand Metropolitan. Shares in Diageo began trading on the London Stock Exchange on 17 December 1997
OPERATIONS
Diageo is the world's biggest whisky producer with 28 malt distilleries and two grain distilleries. The company operates the Scotch whisky distilleries of Auchroisk, Benrinnes. The company has opened a new malt distillery adjacent to their maltings at Roseisle (1st new make spirit produced Spring 2009). This will be one of the largest malt distilleries in Scotland.
Furthermore, Diageo owns the Gleneagles Hotel and a 34% stake in the Moet Hennessy drinks division of French luxury goods company LVMH.
Diageo is an invented name which was created by the branding consultancy Wolff Olins in 1997. The name is composed of the Latin word "dies", meaning day, and the Greek root "geo", meaning world, and is meant to reference the company giving pleasure every day, everywhere.
PRODUCTS
Diageo's beverage brands include:
VODKA
Smirnoff, Cîroc, Silent Sam, Popov, Ketel One
LIQUEUR
Baileys, Sheridans, Yukon Jack, Godiva
HAROLD GUARDIOLA
President, Latin America and Caribbean, Diageo plc.
I want to work for this company because I would like to be in alcohol industry.
HEAD OFFICCE
Diageo's head office is in Park Royal, London Borough of Brent, on a former Guinness brewery property. The brewery was closed in 2004; it had produced beer since 1936.

In 1996, Diageo moved to a head office facility in Henrietta Place, Westminster, City of Westminster. In 2009, Diageo announced that it was closing the Henrietta Place facility as part of a cost reduction programme. Diageo moved its employees to the Park Royal site. During that year, about 1,000 employees were located at the Henrietta Place and Park Royal offices. The lease in the Henrietta facility was scheduled to expire in 2010
BEER
Guinness, Tusker, Smithwick's, Red Stripe, Harp Lager, Kilkenny, Kaliber (non-alcoholic), Windhoek.
Diageo also distributes Unicum (Hungarian liqueur), its lighter-bodied variant Zwack, and Grand Marnier which is distributed by Diageo in many markets, including exclusively in Canada, and a deal was reached in 2009 to expand significantly this partnership in Europe.
WINES
Sterling Vineyards, Beaulieu Vineyard, Chalone, Piat d'Or, Blossom Hill, Canoe Ridge Vineyard, Acacia, Moon Mountain, Dynamite, Provenance Vineyards, Hewitt Vineyard, Rosenblum and Navarro Correas.
THANK YOU
JOSELIN BOLAÑO
Chief Marketing Officer, Diageo plc
I want this company because people are always buying drinks for any event.
KAREN ALI
Strategy director
The high performers are aware that a design solid organization is a key competitive asset begins at the summit, with the creation of a senior leadership team capable Quickly realizing the benefits of the strategy.
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