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Social Media

WIll cover overview of social media and present uses for economic developers.

mitsu yamazaki

on 15 March 2010

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Transcript of Social Media

What is Social Media? How to use Social Networking Social Media & Economic Development What are the Social Media?
Social networking
Online photo/video sharing
Social bookmarking
Geography of Jobs Animated Map TIP Strategies http://tipstrategies.com/posts/notebook/ and How to Take Advantage of Great Tools TODAY! Who We Are: An Austin-Based economic development consulting firm Where We Do Regions & States
Chicago-Milwaukee Corridor
Envision Central TX
Wired65 (Central Ky. & SE Ind.)
Northwest FL
State of VT
Mississippi Delta Region
State of TX
Capital Area Planning Council TX
Delta Regional Authority
Southern United States Trade Association
Southwest Mississippi Partnership
Southwest Oklahoma Impact Coalition
Texas Forest Service
Cities & Counties
El Paso
San Antonio
Fort Smith
Racine Co. WI
Lake Co. FL
Blaine Co. ID
McCormick Co. SC
Union Co. AR
Hinds Co MS
Claiborne Co. MS
Kenosha Co. WI
Jefferson Parish LA International
London, ON, Canada
The Netherlands
Northern Ireland

Social media is online content created by people using highly accessible and scalable publishing technologies.

At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

Major Categories and Applications:


Blogs: Blogger, LiveJournal, WordPress
Micro-blogging: Twitter, Plurk, Jaiku
Social networking: Facebook, LinkedIn, MySpace
Events: Upcoming, Eventful, Meetup.com


Wikis: Wikipedia, PBwiki, wetpaint
Social bookmarking: Delicious, StumbleUpon, Google Reader
Opinion sites: epinions, Yelp, City-data.com
* First, let me hear from YOU! It's ALL about CONVERSATION!! http://www.polleverywhere.com/multiple_choice_polls/LTIxMDI5OTgxMjQ In case you wondered...

TIP = Theory Into Practice

Our strategies focus on Talent, Innovation, Place What We Do:
Strategic planning
Workforce Development
Site Selection & Analysis
Impact Analysis
Industrial Cluster Analysis
Defense Communities
How we Do Tools for ED Why Are They Important? A few TIPs Q & A Global phenomenon happening in all markets

Asia markets lead in terms of participation, creating more content than any other region

57% of all web users have joined a social network, making it the number 1 platform for creating and sharing content:

55% of users have uploaded photos

22% have uploaded videos
Blogs are mainstream media world-wide and as collective rival any traditional media

73% have read a blog

Over 184 million bloggers world-wide

China has the largest blogging community with 42 million bloggers.

That is more than U.S. and Western Europe combined!
Here are some facts... Twitter Facts
Users "tweet" = say whatever they want in 140 characters or less. Sounds silly, but surprisingly addictive

3 million Tweets/day

"Followers" and "Following" http://twitter.com/home

2,720,700 - number of followers of the most popular Twitter user (Ashton Kutcher)

63% of Twitter users are male (from Time)
Facebook stats
Over 200 million users

If FB were a country, that will be the 5th largest population between
Indonesia and Brazil

100 million users log on to Facebook at least once each day

170 countries/territories

35 different languages used

Globally, Facebook users spend 2.6 trillion minutes on Facebook everyday.

Average number of friends per user = 100

700 million+ photos are added to Facebook monthly
Social Media impacts your brand reputation
34% post opinions about products and brands on their blog
36% think more positively about companies that have blogs Participate
Need to think global
Having a website for your business is no longer enough. In a world of interlinked platforms and contents, stand alone web site is not as engaging.
Embrace social platforms as part of your communication mix; blogs, social networks, video and photo sharing site are where web users spend most of time and where the greatest opportunities for engagement exist.

Use social media to create dialogue with your target audience, especially younger and talented
Track opinions
Develop networks, distribute contents and advertise
Allow the audience to interact with your brand
It's ALL about conversation!
What is Social Networking? Social Networking What is Twitter? King of Social Networking Sites!! Major player Here are some good reasons... Manage your social media for success! Social Networking sites as Economic Development Tools Business Development/Attraction
Searchability - research your prospects
Interaction - Ask them what's important
Create your site - let the prospects know what you are about. Busness Retention/Expansion/Entrepreneurship
Connect with your existing businesses
Let them contact you in real time
Look for best practices
Place all the business resource information Workforce Development/ Talent Attraction/Retention
Let your locals know what jobs/resources are available
Show that you care
Being tech savvy counts
A picture tells a thousand words. Video does much more!
Link to other local websites, publications, social networks!
Online discussion of upcoming events, promotions, etc. TweetDeck Ping.fm Google Profile http://ping.fm/dashboard http://www.google.com/profiles Conclusion Many thanks for your kind attention!

Mitsu Yamazaki
TIP Strategies, Inc.
(512) 343-9113 1. Improve search-engine optimization (SEO)
Having variety of contents about your community helps your ranking on search engines (i.e. Google, Bing, Yahoo!)

2. What your website says could count as much as what it does not say
Do you know your community's reputation or outsider's perception?

3. Build a bridge between public sector and business community
Create more ways to communicate
Build trust and transparency

4. Placemaking & Branding
High growth industries (business services, Info Tech, Bio Tech, Advanced Materials) highly depend on educated and creative workers.
The executives strongly care about wellbeing of employers -> Quality of Place
Agenda Just in case I had more time... Social Bookmarking Multimedia

Photo sharing: Flickr, Zooomr, Photobucket, SmugMug
Video sharing: YouTube, Vimeo,
Livecasting: Ustream.tv, Justin.tv, Stickam, bizbuzztour.com
Audio and Music Sharing: imeem, The Hype Machine, Last.fm

Reviews and Opinions

Product Reviews: epinions.com, MouthShut.com
Q&A: Yahoo! Answers, WikiAnswers
Employer Reviews, Jobeehive.com Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via “natural" search results.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos.
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