Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Tesla Final Presentation

No description
by

Kimberly Mattuchio

on 13 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Tesla Final Presentation

Marketing Strategy
No traditional paid advertising
Performance and technology speaks for itself
New sales and distribution model
Create Buzz
Operations Strategy
Reflects the Treacy and Wiersema strategy framework
Operation and Marketing Integration
Price skimming in order to execute "Master Plan"
Showrooms as a means of direct selling
Operations has failed to keep up with the tone of advertisements
Triple Bottom Line
People
Employee reviews mostly negative (glassdoor)
Major weakness
Early stages of company profits -- might be the reason for lack of charity efforts
Tesla could do more community service or donations in the future
Planet
Environmentally sustainable vehicles
All-electric
Profit
Price skimming
Government subsidies
Record high share prices for the company
Tesla Motors
Business Strategy
Focus on sustainability
Tesla supercharger stations have free charging for Tesla owners
All vehicles are custom-ordered from showrooms
Target Market

Wealthy and trendy early adopters
Successful professionals
Upper middle class
Tech savvy
Eco-friendly
Family oriented
Positioning
High-end electric car company
Luxurious/futuristic
Operational Excellence
Knowledgeable product specialists
Ease of delivery
Assemble-to-order supply chain
Elon Musk's "Master Plan"
Product Leadership
First all-electric vehicle
can travel up to 265 miles per charge
Voted one of the safest cars ever tested by the National Highway Traffic Association
Customer Intimacy
Product specialists and showrooms rather than salespeople and dealerships
Employees don't work on commission therefore there is less pressure to buy
Business and Marketing Integration
Generate demand for its vehicle leading to better sales
Build long-term brand awareness and manage corporate reputation
Manage its existing customer base to create loyalty and customer referrals
Enable customer input into the product development process
Overview
Business Strategy
Marketing Strategy
Business and Marketing Integration
Operations Strategy
Operations and Marketing Integration
Triple Bottom Line
Key Takeaways
Tesla Motor still has a long way
to go
Operations still has not met the marketing strategy
Triple Bottom Line
Full transcript