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Social Psychology

Introduces the field of social psychology by focusing on person perception, attribution, attitudes, prejudice, conformity, obedience, helping behavior, attraction, roles, and persuasion.
by

Jason McCoy

on 3 February 2011

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Transcript of Social Psychology

Social psychology subfield of psychology that examines the influence of the social context on human behavior other people & the social & physical environment Questions a Social Psychologist might ask Are pretty people really nicer?
Why do people tip?
What causes a suicide bomber?
Why does everyone think s/he is a good driver?
How can a model photographer stay married?
Why is it easier to reject a begger when others are watching?
How long does it take to determine if you like someone or not? Person Perception Key Research Areas: Social Cognition & Social Influence Attribution Prejudice Attitudes Conformity Obedience Helping Attraction Roles Persuasion Impressions of other people
Interpreting other people's behavior
How our attitudes affect our behavior How our behavior is affected by other people
How our beahavior is affected by situations mental processes used to form judgments of others What do you think about this person? Criteria: Speed, Intuition, Self Perception, Motivation, Expectations Bottom Line: We are fairly accurate mental processes used to form judgments of others We like categorizing explicit implicit Implicit personality theory Pretty people are NOT necessarily nicer Why did this happen? ...they are idiots
...the lock broke Biases: Fundamental Attribution Error over estimate dispositional (personal) factors when judging someone else's failure Self Serving Bias over estimate situational (non personal) factors when judging our own failures Bottom Line: Our Judgements are biased Why does this happen? > info about ourselves
us v them
hindsight bias
confirmation bias
just world tendency to evaluate something or someone in a particular way Should this be built at Ground Zero? thoughts, feelings, behavior Conflicts Cognitive Dissonance Would you eat a grasshopper?
What if I paid you?
Would you like it? Bottom Line: Attitudes don't always predict behavior Other examples: evaluations and effort
smoking and exercise
hazing and loyalty
honesty and fake sunglasses what we believe is not always consistent with what we do a negative attitude toward people of a particular group I know a person who watches fox news. Tell me about that person... Criteria: us v them, stereotypes are fast and easy, we don't look for counter evidence Children & prejudice Adult prejudice Are you prejudice? Do I like myself? Bottom Line: We exaggerate differences making your thoughts and behaviors fit Which is the same? Asche's finding: 76 percent gave at least 1 wrong answer
37% of all answers were wrong
All depended on how many confederates were around cluster of characteristics attributed to members of a specific group or category 1 2 3 4 Risky
Slow
Innocent
Smart Bottom Line: Being different is difficult Most like to conform when: facing unanimous group of 4 -5
others witness your response
the task is ambiguous or difficult
you want to be accepted by the group following orders Would you hurt another person just because an authority figure told you to? Bottom Line: People obey authority Milgrim Study Real World Milgrim explicit or implicit rules about how a person is to behave stanford prison study video footage of prison study Bottom Line: Roles become reality Bottom Line: Helping is contextually based Kitty Genovese (stabbed while people watched) "Bystander Effect" Bottom Line: Beauty is NOT in eye of beholder unconscious?
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