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Land Rover Overview

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by

Alpa Raut

on 13 March 2014

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Transcript of Land Rover Overview

Land Rover
OVERVIEW
History of Land Rover
Land Rover Today
Future Plans
STRENGTHS
Research and Development

Strong Brand Associations

Carbon Offset Project
Product Range
Factories
Production
Revenue
Profits, Profits, Profits!
WEAKNESS
OPPORTUNITIES
R&D in the UK
Future Models
Investment in Production
Corporate Social Responsibility
Hydrogen/Electric Car
Development

High Growth Market

THREATS
Threats :
Changing Legislation
Threats:
Cost Factors
Threats:
Increased Competition
Bentley Motors
Mahindra & Mahindra Group
Dacia Duster
Tesla
General Motors

Threats:
Depleting Fossil Fuels
Sustainability
Sustainability and
Land Rover
Global Warming
Fossil Fuels
Vehicle Taxation
Developing Technology
Targets and New Models
Carbon Offsetting
Climate Care
"Takeback"
Local Communities
Circular Economy
India Political Change
Second Economic Crash
Space Crunch
SWOT ANALYSIS
Changing Legislation

Cost Factors

Increasing Competition

Depleting Fossil Fuel Supply
Price comparison of Range Rover 50L V8 Supercharged Autobiography (GBP)
Future-Proofing
Recommendations
R&D into Sustainable Technology
Review Production Chain
Expand into New Regions
Innovate Small Car Design.
Thank you
Managing Threats:
Legislation
Import Tariffs
International Regulations
Assembling Cars Overseas
Fuel Prices
Emissions Laws
Transportation
Managing Threats:
Cost Factors
Managing Threats:
Fossil Fuels
Changing Legislation
R&D Developing Technology
Managing Production Chain
Improve Sustainability Innovation
Managing Threats:
Competition
Auto Manufacturer Market Share in the UK January 2012
Sustainability Improvements
FUTURE -
PROOFING

Non-eco-friendly

Unsustainable Production Chain

Unpredictable
Threats
Tighter control of cost setting
Closely managed distribution network
International lobbying against higher tax laws
Create more awareness about Takeback schemes
Similar re-manufacturing model as Renault
Produce Fuel efficient cars
Lead the way in Sustainability through R&D
http://www.ellenmacarthurfoundation.org
FUTURE PROOFING
By Team Bacon.
ALINA DOVGAN - ALPA RAUT - FERNEY DUERO - HANNAH MORRIS
1948
1970s
2000
2008
Land Rover Debut
Range Rover Expansion
Bought by Ford
Bought by Tata
References
http://www.landrover.com/gb/en/lr/about-land-rover/sustainability/
http://www.ellenmacarthurfoundation.org/news/the-circular-economy-applied-to-the-automotive-industry-1
http://crave.cnet.co.uk/cartech/land-rover-goes-carbon-neutral-tesla-who-49306121/
http://climatecare.org/how-we-work-with-you/corporate-carbon-offsetting/what-is-carbon-offsetting/
http://www.landrover.com/gb/en/lr/owners/co2-offsetting/co2-offsetting/
http://www.landrover.com/gb/en/lr/owners/co2-offsetting/co2-offsetting/ http://climatecare.org/our-2013-portfolio/
http://www.nidirect.gov.uk/the-cost-of-vehicle-tax-for-cars-motorcycles-light-goods-vehicles-and-trade-licences
http://www.cbsnews.com/8301-505145_162-57610682/will-you-have-to-pay-a-tax-for-every-mile-you-travel/
http://www.newscientist.com/article/dn11462-climate-change-a-guide-for-the-perplexed.html#.UnPKu5RsC5I
http://www.bbc.co.uk/news/uk-england-birmingham-24446070
https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/198753/vls-2012.pdf
http://racfoundation.wordpress.com/2013/04/12/number-of-vehicles-in-uk-hits-new-high/
http://www.ft.com/cms/s/0/e7fd5cb0-6862-11e1-a8cc-00144feabdc0.html#axzz2l6IkUmAV
http://www.ft.com/cms/s/0/cb06fdf6-506d-11e3-9f0d-00144feabdc0.html#axzz2l6IkUmAV
http://www.dailymail.co.uk/news/article-2229044/Ambitious-Land-Rover-plan-16-new-models-10billion-investment-blitz-double-production.html
http://www.bbc.co.uk/news/business-20384431
http://www.telegraph.co.uk/finance/newsbysector/transport/8163797/Jaguar-Land-Rover-a-history.html
http://advantage.marketline.com/Product?pid=10B103C6-24E0-440B-8D11-E901B4F74C24&view=ProductsServicesAnalysis
http://www.goodcarbadcar.net/2012/02/uk-auto-sales-by-brand-january-2012.html
http://www.goodcarbadcar.net/2011/06/large-luxury-car-suv-sales-canada-may.html
http://www.goodcarbadcar.net/2011/06/large-luxury-car-sales-and-large-luxury.html
http://www.telegraph.co.uk/news/uknews/1572933/Jaguar-and-Land-Rover-set-for-Indian-takeover.html
http://www.businessweek.com/news/2012-01-18/gm-s-cadillac-considers-smaller-suv-to-compete-against-bmw-x3.html
http://www.scmp.com/news/china-insider/article/1296916/high-prices-fail-dampen-chinese-obsession-range-rover
http://www.theatlanticcities.com/commute/2013/06/singapore-making-cars-unaffordable-has-only-made-them-more-desirable/5931/
http://www.census.gov/hhes/commuting/files/2009/means_of_transportation.pdf
http://www.bbc.co.uk/news/business-16192128
http://www.bbc.co.uk/news/business-24649864
http://advantage.marketline.com/Product?pid=10B103C6-24E0-440B-8D11-E901B4F74C24&view=SWOTAnalysis
http://usnews.rankingsandreviews.com/cars-trucks/rankings/suvs/
http://www.forbes.com/sites/markrogowsky/2013/08/24/numbers-dont-lie-tesla-is-beginning-to-put-the-hurt-on-the-competition/
http://www.forbes.com/sites/markrogowsky/2013/08/07/tesla-sees-sales-doubling-as-it-seeks-to-conquer-the-world/
http://www.telegraph.co.uk/sponsored/motoring/dacia-duster/
http://news.in.msn.com/business/more-competition-in-suvs-bound-to-hit-market-share-mahindra
http://www.luxurydaily.com/bentley-motors-announces-development-of-new-model-via-social-media/
http://www.landrover.com/gb/en/lr/owners/co2-offsetting/co2-offsetting/
http://www.landrover.com/imagery/global/downloads/sustainability-report/sustainability-report-2011-2012
http://www.landrover.com/imagery/global/downloads/sustainability-report/sustainability-report.pdf
http://usatoday30.usatoday.com/news/nation/2008-09-09-teen-drivers_N.htm
http://smh.drive.com.au/motor-news/raise-legal-driving-age-to-18-expert-20080918-145dp.html
http://www.adelaidenow.com.au/news/south-australia/south-australian-elderly-drivers-to-face-tougher-tests-to-prove-competence-behind-wheels/story-fni6uo1m-1226710949266
http://www.dailymail.co.uk/news/article-1393550/Long-commuters-likely-earn-people-live-close-work.html
Full transcript