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Media Literacy

This prezi outlines the basics of media literacy, why it is essential to be included in school curriculums and the role school librarians can play in educating students about media literacy.

Julie Rohan

on 8 June 2010

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Transcript of Media Literacy

Media Literacy Media literacy is the ability to access, analyze, evaluate, and create media in all its forms. How much do you know about media literacy?
The average American spends how many hours per day watching television?
How much money per year do Americans spend on media "products" like music, movies, and videogames?
$20-25 Billion
$25-$30 Billion
$30-$35 Billion
$35-$40 Billion The average American sees how many advertisements each day?
300 According to a 2006 survey, what percentage of teens own at least one video game platform?
97% What percentage of children willingly share personal information about themselves over the Internet in exchange for goods and services?
86% There are several print resources listed on the handout as well as some great web resources.


Link to this Prezi Presentation.
We live in a mediated environment.

Media literacy emphasizes critical thinking.

Being media literate is part of being an educated citizen.

Media literacy promotes active participation in a media-saturated environment.

Media education helps us to understand communication technologies.

Media literacy has been integrated into all subject areas from K-12.
Why teach media literacy?

How can School Librarians support media literacy education with their teachers and students? Some suggestions:
Peruse your own student and professional book collection. What do you have that would support the teachings of advertising, bias, body image, the language of film, propaganda, etc.?
Plan a staff development workshop around the topic.
Create bulletin boards demonstrating different aspects of media literacy around the library or school.
Post a definition of media literacy OR ask students to write what they think it is and why it is important
Post the 5 key concepts of media literacy near all computers.
Work with students on a Media Literacy Awareness Campaign.
Know which standards in your state correlate to media literacy.
What is Media Literacy? State Standards Know which standards in your state correlate to media literacy.


Also explore your state or local standards to see how media literacy skills can support what you're already mandated to teach. Media literacy is not a new subject to teach but a new way to teach all subjects!

All 4 of the AASL Standards for the 21st Century Learner can be addressed through media literacy education.

"It is no longer enough simply to read and write. Students must also become literate in the understanding of visual images. Our children must learn how to spot a stereotype, isolate a social cliché, and distinguish facts from propaganda, analysis from banter, and important news from coverage." -- Ernest L. Boyer Resources 5 Key Concepts & Questions 1. All media messages are constructed.
2. Media messages are constructed using a creative language with its own rules.
3. Different people experience the same media message differently.
4. Media have embedded values and points of view.
5. Most media messages are organized to gain profit and/or power. 1. Who created this message?
2. What creative techniques are used to attract my attention?
3. How might different people understand this message differently?
4. What values, lifestyles and points of view are represented in, or omitted from, this message?
5. Why is this message being sent?
Full transcript