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Hoppy the Deer

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by

Steven Fraser

on 19 March 2015

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Transcript of Hoppy the Deer


Presenting Hoppy the deer

Tactic that I used:
I used guilt enter the minds of the public and make them think about the effects of forest fires.
How I targeted my audience:
Children-I chose an cartoon deer and an animated forest background.
Women- I also chose an animated woods background to appeal towards women, plus it reminds women of a family picnic


Will
you
let Hoppy's home burn down?
My Slogan: When his home burns down, there is no more hopping hoppy.
Informational Slide:
90% of all wildfires are started by humans. (https://www.dosomething.org)

An average of 1.2 million acres of US woodland burn every year. (https://www.dosomething.org)

In recent years, wildfires have burned up to 9 million acres. (http://environment.nationalgeographic.com/)

Are you a victim?

Remember: a peaceful campfire...


For my PSA, I would choose to do a video. In my opening scene would be a Father and son walking in the woods (upbringing music playing). Father and son would be enjoying nature, and decide to campout that night. New scene change, and the Father and son decide to have a campfire as well. (Suspension music. Dah. Dah. Dah.) You are then led to believe that there is a big wildfire. Then my fact “an average of 1.2 million acres of US woodland burn every year.” Would be read by Hoppy. Then, the PSA will end with Hoppy’s famous slogan: “When his home burns down, there is no more hopping hoppy.” Plus the guilt factor “Will you let Hoppy’s home burn down?”
can spread into a wildfire very quick
Full transcript