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Silver Linings Playbook
Transcript of Silver Linings Playbook
Photos + Videos
Includes Photos, Clips, Featurette, Trailer, and more.
Photos + Videos
Scroll box includes links to press coverage and sneak peeks.
Links to Facebook Page as a portal to character Pandora Radio stations
Fans can get tips and facts from Pat Sr., recipes from Dolores, and can submit sports superstitions on the Facebook page.
Share a character's "Daily Dose of Excelsior"
"Moments" stirs a social media conversation and promotes the film's sweepstakes.
The Photo Book directly links to the Facebook page with various contest and photo updates.
Cast Appearances & Features
Robert De Niro, Bradley Cooper, and David O. Russell on Katie Couric
Bradley Cooper featured in The Hollywood Reporter
ET YouTube Channel - "J Law on Bradley Cooper, Playing a Sex Addict"
Jennifer Lawrence on Entertainment Tonight
Jennifer Lawrence and Chris Tucker Features
Julia Stiles, Jennifer Lawrence and Chris Tucker separately promoting Oscar-nominated SLP on Conan
Integration across all platforms
Tweets of film reviews + links.
Meeting with Vice President, Joe Biden.
Fan Football Superstitions
Contests & Sweepstakes
Twitter's Oscars Index
According to The Hollywood Reporter, "Since the index began tracking positive sentiment... the Bradley Cooper-Jennifer Lawrence dramedy has elicited more praise than any of the other eight best picture-nominated titles, with a score of 92.5 on a scale of 100".
David O. Russell in Vanity Fair
Bradley Cooper on NPR
Key Launch Dates
6/28/12: Official Trailer
9/6/12/-9/16/12: Toronto Film Festival
11/16/12: Film Release