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Silver Linings Playbook

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by

Janelle Bongiovanni

on 9 October 2013

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Transcript of Silver Linings Playbook

Silver Linings Playbook
About
Photos + Videos
Includes Photos, Clips, Featurette, Trailer, and more.
About
Cast
Photos + Videos
News
Playlists
News
Scroll box includes links to press coverage and sneak peeks.
Excelsior
Gameday
Extras
Synopsis
Filmmaker Bios
Website Features
Campaign Overview
Playlists
Links to Facebook Page as a portal to character Pandora Radio stations
Fans can get tips and facts from Pat Sr., recipes from Dolores, and can submit sports superstitions on the Facebook page.
Excelsior
Share a character's "Daily Dose of Excelsior"
Gameday
Extras
"Moments" stirs a social media conversation and promotes the film's sweepstakes.
The Photo Book directly links to the Facebook page with various contest and photo updates.
http://silverliningsplaybookmovie.com/
Cast Appearances & Features
http://katiecouric.com/videos/what-brought-the-cast-of-silver-linings-playbook-to-tears/
Robert De Niro, Bradley Cooper, and David O. Russell on Katie Couric
Bradley Cooper featured in The Hollywood Reporter
http://www.hollywoodreporter.com/video/bradley-cooper-acting-silver-linings-406136
ET YouTube Channel - "J Law on Bradley Cooper, Playing a Sex Addict"
Jennifer Lawrence on Entertainment Tonight
Jennifer Lawrence and Chris Tucker Features
Source: Newsweek
Julia Stiles, Jennifer Lawrence and Chris Tucker separately promoting Oscar-nominated SLP on Conan
Social Media
Integration across all platforms
facebook.com/silverliningsplaybook
#excelsior
#silverliningsplaybook
@Silver_Linings
Tweets of film reviews + links.
Fan Reviews
Notable News
Meeting with Vice President, Joe Biden.
Forbes Review
Someecards
Fan Football Superstitions
Contests & Sweepstakes
Trivia
Twitter's Oscars Index
http://oscars.topsy.com/#category/best-picture
According to The Hollywood Reporter, "Since the index began tracking positive sentiment... the Bradley Cooper-Jennifer Lawrence dramedy has elicited more praise than any of the other eight best picture-nominated titles, with a score of 92.5 on a scale of 100".
http://www.hollywoodreporter.com/news/twitters-oscars-index-crowns-silver-423503
http://www.vanityfair.com/online/oscars/2013/02/david-o-russell-wilderness-years
David O. Russell in Vanity Fair
Bradley Cooper on NPR
http://www.npr.org/2013/02/22/172598318/bradley-cooper-finds-silver-linings-everywhere
Key Launch Dates
2/14/12: Facebook
2/15/12: Twitter
6/28/12: Official Trailer
9/6/12/-9/16/12: Toronto Film Festival
9/25/12: Instagram
....
11/16/12: Film Release
Full transcript