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Design Thinking: A Toolset for Professional Engineering Practice
Transcript of Design Thinking: A Toolset for Professional Engineering Practice
Tim Brown (CEO of IDEO) Consultants Designers model #1: d.school model #3: IDEO model #130 model #2: Martin Design Thinking: Threat or Opportunity? Volatile
Ambiguous “A problem well stated is a problem half solved.”
Charles Kettering year 1 year 2 year 3 year 4 ? 20 million premature and low-birth-weight babies are born Professional Practice Bridging the Gap DESIGN THINKING Soccket Unique to Design Thinking: Summary Theory What do they mean? How do you get there? Two words.... Fail: Early - fast - often Take your best shot (a.k.a abductive logic) Spontaneous Prototyping Deep exploration through Empathy Hit a wall of Confusion:
Stanford d.school vs.
DMI Panel: DT is Dead Strong interest 2003-2009 Developed organically until early 2000's Great leap: from theory to Practice Discussion: Path forward Engineering practice today Background Four examples What is Design Thinking? Don’t ask yourself what the world needs;
ask yourself what makes you come alive.
And then go and do that.
Because what the world needs is people who have come alive.
Harold Whitman PEO Student Conference
November 2012 Ottawa Ontario References:
This Presentation: Prezi.com search Keith Marble Interview for it: formulate questions around it Toolset: Swiss Army knife My viewpoint: d.school crash course Jan 2012:
.... Aha Mechanical engineering design Creative nomad...Curious We live in a VUCA World: Engineering Practice Today: