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Persuasive Techniques and Rhetorical Devices

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Brittany Thompson

on 31 August 2016

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Transcript of Persuasive Techniques and Rhetorical Devices

Persuasive Techniques and Rhetorical Devices
Ms. Thompson
English III
Persuasive Strategies
1. Logos
Logical argument; appeal to logic or reason
2. Ethos
appeals based on the reliability, credibility, or expertise of the writer
3. Pathos
appeals to the audience's needs, values or emotions
Rhetorical Devices
Rhetorical Questions
Description and Imagery
Parallel Structure
Figurative Language (metaphor, simile, personification)
Allusions
Rule of Three
Additional Devices
Repetition
Awareness of Audience
Finding Common Ground
Variety of Sentence Structure
Cadence
Anaphora
Hyperbole
Anecdote
Euphemisms and Connotations
Understatement
Distinction
Apophasis
Antithesis
"We shall not flag or fail. We shall go on to the end. We shall fight in France, we shall fight on the seas and oceans, we shall fight with growing confidence and growing strength in the air, we shall defend our island, whatever the cost may be, we shall fight on the beaches, we shall fight on the landing grounds, we shall fight in the fields and in the streets, we shall fight in the hills. We shall never surrender."
British Prime Miister Winston Churchill
Euphemisms for " stupid"

A few fries short of a Happy Meal.

The coach told the players: “You will get some sleep tonight, you will not eat too much right before the game, and you will do some warm-up exercises before the game.”

"We must learn to live together as brothers or perish together as fools."
(Martin Luther King, Jr., speech at St. Louis, 1964)
Examples
Your Turn...
Find examples online for the persuasive strategies. You need to have 5 total.
1 for ethos
1 for pathos
1 for logos
Then, choose 2 other techniques and find examples for those.
Put in the dropbox by the end of the hour
Cheerios Commercial
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Full transcript