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Social Media for beginners

Download from Prezibase.com
by

Khadijah Amin

on 11 October 2016

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Transcript of Social Media for beginners

01
02
03
04
05
06
Organic VS. Paid
Social Media platforms
History of Marketing
Always Inspired
How to manage
my page ??

Tools to Help
ALL SEPARATED
DESIGN
ELEMENTS:
CUSTOMIZE THE LAYOUT AND ADD YOUR OWN CONTENT
500+ SYMBOLS
AVAILABLE FROM
THE PREZI
"INSERT" MENU
Get this Prezi Template from:
http://prezibase.com
Social Media
for
Beginners
Product centeric
Marketing 1.0
Consumer centeric
Marketing 2.0
Human centeric
Marketing 3.0
Inbound
Marketing
Seth Godin
Inbound marketing
methodology
Social Media
in
the marketing mix
Promotional mix
Social Media arround the world
48
Million Internet users
28
Million Social media active users
23
Million active mobile users
30%
of population on Social Media
42%
of Mobile connections broadband (3G/4G)
Social Media
in
Egypt
What
is
S
ocial
M
edia ??
Facebook
Twitter
Instagram
Linkedin
Youtube
Pinterest
Social Media Trend 2015
Content Marketing
Infleuncers Marketing
Social Media Trend 2016
How to manage my page ?
1- Create page:
2- Page layout:
Recognizable profile picture
It was
Now
Engaging Cover photo:
Fill out the "About" section:
Add Call-to-action button
Content Strategy
1- Types of Content:
1- Text:
2- Photos
3- Links/Website
4- Videos
2- Categories of Content:
Everyday Content
Live event
Campaign
(Do's) to Succeed in Social Media
1- Frequency of posts
2- Ideal Time
of Posts
3- Pin
Important
4- Schedule
posts
5- Add effective Call-to-Action
(Don'ts) on Social Media
1- Spelling &
Grammer mistakes
2- Ignore your audience
3- Don't confuse fans
with multiple accounts
4-Entertain & Inform
don't only sell
5- Don't be
too needy
6- #Don't #abuse #hashtags
Content Marketing
Measurement Metrics
Metrics Framework
Community management
1- Messages:
Resource: Social Bakers
1- Consumption
2- Sharing
3- Leads
5- Engagement
4- Sales
What is
Engagement
??
Reaction + Comments + Shares
Engagement
rate
Total/ Reactions+Comments+Share
=
Post reach/total fans
Response Rate & Response time
Set your response time
Set messages automation
Use data for better customer service
Community Management
Case 01
Case 02
Branding on Social Media
How to build a strong
brand on Social Media ?
Strong Brand
1- Choose the right
platforms & Claim your name
2- Platforms consistency
How ???
A- Specific Color Palette
B- Consistant Fonts
C- Insert fixed elements
D- Create templates:
3- Develop your voice
4- Topics
consistency
5- Post reguraly
6- Don't waste your Bio
7- Promote your content
How to read and "analyzie"
my
page insights ??
Overview
Page likes
Reach
My fans
Posts performance
Essential elements for Social Media Planning
reach
The decline of Organic
reach since 2013
Case study
Tricks to drive engagement organically !
1- Use non-peak times
2- Share what's behind the scenes
3- Ask questions
4- Interact with Infleuncers
5- Keep it short and simple
6- Keep your platform updated
with content trends
News jacking
Videos
360 degree Videos
Live Videos
How ??
GIFs
360 degree photos
Case studies for paid reach ROI (Returun on investment)
Case 01
graphic interchange format
Case 02
Case 03
Step-by-step Facebook advertising
Find the mistake
1- Set objective
2- Choose target Audience
3- Choose placements
4- Schedule & Budget
5- Choose page & Post
Big Data
Competitive
analysis
E-book, articles & updates
Online Tools
Graphic
Design
Account management
Forms
Market Research
Global Knowledge
Industry
Knowledge
Company
Knowledge
Product
Knowledge
Marketing
Knowledge
Creativity
The
5
knowledge &
1
Skill for every marketer
What is
Call-to-action (CTA)
??
The action you want people to take could be anything:
download an ebook, sign up for a webinar, get a coupon, attend an event
, etc. A CTA can be placed anywhere in your marketing -- on your website, in an ebook, in an email, or even at the end of a blog post.
Right column
Desktop news feed
Mobile newsfeed
Following up with your campaign
The brand identity
Logo
Slogan
Color
2- Comments
Full transcript