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What is Graphic Design?

Suppose you want to announce or sell something, amuse or persuade someone, explain a complicated system or demonstrate a process. In other words, you have a message you want to communicate. How do you “send” it? You could tell people one by one or...
by

Darren Kurre

on 31 October 2014

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Transcript of What is Graphic Design?

ANNOUNCE
something
SO WHAT DOES THAT MEAN?
(n.) the methodology of visual communication and problem solving through the use of type, space
and imagery.
WHAT IS GRAPHIC DESIGN?
Uncle D
Graphic design
SUPPOSE YOU
WANT TO...
PRESENTED BY:
a complicated system

a Process
YOU have a MESSAGE
YOU want to COMMUNICATE.
So...How Do YOU
You could tell people
ONE ONE
or BROADCAST by
Amuse
PERSUADE
EXPLAIN
DEMONSTRATE
But That's
COMMUNICATION!
by
Radio Loud Speaker
or
VERBAL
In other words...
“Send” It?
COMMUNICATION
VERBAL
But that's
visual medium...
...if you use any form of
Such as this

for instance...
VISUAL COMMUNICATION
graphic
You are using a form of
called
PRESENTATION
HOWEVER...
-or-
design
Graphic designers
work with drawn, painted, photographed, or computer-generated images and pictures.
SELL
-or-
someone
-or-
BUT...
...but they also design the letter forms that make up various typefaces found in movie credits, TV ads, books, magazines, billboards, stop signs, match books,
and of course web sites, mobile devices and apps!
ABC..

DESIGN IS what I do
For a living... and for FUN!!!
TYPES OF GRAPHIC DESIGN
Did you know that many people refer
to graphic designers as Graphic Artists?
IMAGE-BASED DESIGN
In the case of image-based design, the images must carry the majority of the message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
TYPE-BASED DESIGN
In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions.
Images and TYPE
Designers often combine images and typography to communicate a client's message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.
Symbols, logos & logotypes
Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. The CBS “eye” and the active “television” are symbolic forms, which we learn to recognize as representing a particular concept or company. Logotypes are corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype. In order to create these identifiers, the designer must have a clear vision of the corporation or idea to be represented and of the audience to which the message is directed.
Thank You!
Questions?
Full transcript