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What is Graphic Design?
Transcript of What is Graphic Design?
SO WHAT DOES THAT MEAN?
(n.) the methodology of visual communication and problem solving through the use of type, space
WHAT IS GRAPHIC DESIGN?
a complicated system
YOU have a MESSAGE
YOU want to COMMUNICATE.
So...How Do YOU
You could tell people
or BROADCAST by
Radio Loud Speaker
In other words...
...if you use any form of
Such as this
You are using a form of
work with drawn, painted, photographed, or computer-generated images and pictures.
...but they also design the letter forms that make up various typefaces found in movie credits, TV ads, books, magazines, billboards, stop signs, match books,
and of course web sites, mobile devices and apps!
DESIGN IS what I do
For a living... and for FUN!!!
TYPES OF GRAPHIC DESIGN
Did you know that many people refer
to graphic designers as Graphic Artists?
In the case of image-based design, the images must carry the majority of the message; there are few if any words to help. These images may be photographic, painted, drawn, or graphically rendered in many different ways. Image-based design is employed when the designer determines that, in a particular case, a picture is indeed worth a thousand words.
In some cases, designers rely on words to convey a message, but they use words differently from the ways writers do. To designers, what the words look like is as important as their meaning. The visual forms, whether typography (communication designed by means of the printed word) or handmade lettering, perform many communication functions.
Images and TYPE
Designers often combine images and typography to communicate a client's message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.
Symbols, logos & logotypes
Symbols and logos are special, highly condensed information forms or identifiers. Symbols are abstract representation of a particular idea or identity. The CBS “eye” and the active “television” are symbolic forms, which we learn to recognize as representing a particular concept or company. Logotypes are corporate identifications based on a special typographical word treatment. Some identifiers are hybrid, or combinations of symbol and logotype. In order to create these identifiers, the designer must have a clear vision of the corporation or idea to be represented and of the audience to which the message is directed.