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Transcript of Topic 5
STATE OF M-COMMERCE MARKET IN POLAND
DIOM Software venture project
BENEFITS OF SYSTEM
Benefits for private customers:
Saving of time
Better user experience
Convenience of choice
Access to the large amount of information
Possibility of planning
Free of charge
Benefits for firms:
Additional mean of promotion
Expands span of operations and adds flexibility
Possibility to improve firm's CRM
Relatively new niche due to revolution in mobile technologies
Rapid growth caused by increasing demand (the number of mobile transactions in Poland increased by 722% in 2011)
3% of customers purchase and 5% make transactions using mobile devices
15 out of 100 biggest e-stores have services optimized for mobile devices
10 out 100 biggest e-stores have mobile application
Restaurant Partner Polska (pizzaportal.pl)
Possibility of making order online by definite time, paying at the moment and just coming and enjoying;
Besides we offer you not only one kind of public catering - we offer You big number of restaurants, fast foods, and so on.
We work directly with the food institutions by contacting them and offering our services.
While DIOM provides advertisement for its clients-restaurants they in return will promote our service to its customers thus creating a synergy.
As we are startup company we do everything ourselves.
So we identified some experienced skills, necessary for us
to succeed. These are :
Database creating and supporting skills;
Basic management skills;
Mobile applications development skills;
System administration skills.
DIOM Software Ltd is an IT company that operates on polish market. It provides B2B services for public catering chains and B2C services for customers of this restaurants.
Product list will contain web service PocketKelner.pl as well as its mobile application for Android, iOS and Windows Phone.
We earn money from the cooperation with the public catering which includes
advertisement and percentage from
transactions, made with the help of our