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Hilton Hotels

Hospitality Marketing_Florence
by

Nicole Downes

on 8 March 2011

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Transcript of Hilton Hotels

History of Hilton Hilton Hotels- Athens, Greece •Founded by Conrad Hilton in 1919 in Cisco, Texas
Named the Mobley Hotel •First Hilton to carry the Hilton name was the Dallas Hilton in 1925 From then on, the Hilton Hotels Corporation is formed * •1947 becomes the first hotel to have its stock listed in the NYSE prague •1953 Hilton buys his first European hotel in Madird •1954 Hilton bought the Statler Hotel for $111,000,000, making it the largest hospitality company in the world It was the world's largest real estate transaction •October 2007, Christopher J. Nassetta was appointed President and Chief Executive Officer of Hilton Los Cabos, Mexico •Headquarters were in Beverly Hills until 2009 when they moved the head quarters to Virginia Website Convenience
Simplicity
Deals
Customer Relationships Find a hotel, Reward Stays, My reservations. CONVENIENCE. SIMPLICITY. Targeted for all age groups, classic setting DEALS. CUSTOMERS. 20% off banner, Specials & Packages, "more free..." Login, HHRewards and Reward Stays City Travel Guides prague "From inaugural balls and Hollywood award galas to business events and personal moments, Hilton is where the world makes history, closes the deal, toasts special occasions and gets away from it all." Many firsts
Innovative strategies
First to market product
Addressing customers needs
Branched into 10 franchises OPINIONS Hilton Values: H HOSPITALITY – We are passionate about delivering exceptional guest experiences.
I INTEGRITY – We do the right thing, all the time.
L LEADERSHIP – We are leaders in our industry and in our communities.
T TEAMWORK – We are team players in everything we do.
O OWNERSHIP – We are the owners of our actions and decisions.
N NOW – We operate with a sense of urgency and discipline. Committment to Action Mission:To actively manage our business through the lens of sustainability to benefit this and future generations. Sustainability in action helps us:

Protect our world
Create advanced building design
Improve operational efficiency
Serve our communities
Engage our employees
Enhance the guest experience
Going Green for Gen "Y" We've committed to the following five-year (2009 − 2014) reductions from direct operations:

1. Reduction of energy comsumption, CO2 emissions, and waste output by 20%.
2. Reduction of water consumption by 10%.
3. Advancement of renewable energy.
4. Advancement of sustainable buildings and operations. In terms of Sustainability: We’re the first major multi-brand hospitality company in the industry to make such an important leap. " " Hilton was the first hotel in the world to earn both LEED and Green Seal environmental certifications. Mission & Portfolio Brand Promise To ensure every guest feels cared for, valued and respected. (Hilton Brand Highlights, 2010) Innovative approach to products, amenities, and service. o Hilton was the first hotel to install televisions into each room.
o First hotel in the world to earn both LEED and Green Seal environmental certification.
o Introduced the concept of franchising hotels, launched the first airport hotel, introduced the first multi-hotel reservation system and became the first US coast-to-coast hotel chain. - Inaugural balls, Hollywood Award galas, Business events, and days to remember.
- Hilton is aimed at making history, closing deals, toasting special occasions, and getting away from it all. Confindence is Key Team members of the Hilton industry are
encouraged to explore careers in every sector
of hospitality (hotels, resorts, and offices)
*TQM* Hospitality Supporting Global Communities Support a variety of philanthropic activities and encourage guest to take part as well.
o Hilton HHoners Giving Back program “The brand continues to build upon its legacy of innovation by developing products and services to meet the needs of tomorrow’s savvy travelers and shape experiences in which EVERY guest feels cared for, valued, and respected. With this guest-centric brand architecture, pillars and values, Hilton is refreshing hospitality worldwide and remains synonymous with “hotel.” Colors
Layout (Panels)
Shop by location
Links to every aspect of website; simply complex
Overal Consumer Effect
Updates (brand partners, new additions, etc.
Consumer Appeal
Humble approaches. Show, not tell. http://www.hiltonglobalmediacenter.com/ Works Cited HILTON HIGHLIGHTS

Superior accommodations designed and well-appointed for business and leisure travelers.
Diverse portfolio includes premium hotel offerings for convention, business and leisure travelers - from the 1,400-room Hilton Orlando boasting 175,000 square feet of meeting space to the majestic Hilton Bora Bora Nui Resort and Spa featuring over water villas.
Hotels offer business centers, WiFi and high speed internet access to keep travelers connected.
Popular in-room amenities including the Hilton Serenity Bed and other signature Hilton items are available for purchase at www.HiltontoHome.com.
Guests are eligible for participation in Hilton HHonors, Hilton's award winning guest loyalty program. International Hotels by Hilton - Hotel Reservations, Deals, and Room Rates. Web. 08 Mar. 2011. "Quick Facts." Hilton Hotels & Resorts Global Media Center. Web. 08 Mar. 2011. . About Hilton. (2011). Retrieved March 4, 2011, from Hilton Hotels: http://www.hilton.com/en/hi/brand/about.jhtml

Hilton Brand Highlights. (2010, October). Retrieved March 4, 2011, from Hilton Hotels and Resorts: http://www.hiltonglobalmediacenter.com/assets/images/mediakit/BrandFacts_HI.pdf "Conrad Hilton." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. . "Hilton Hotels & Resorts." Wikipedia, the Free Encyclopedia. Web. 08 Mar. 2011. . 560 Countries
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