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Social Media Survival Kit

social media superheroes, facts, figures, trends, free tools, tips, tricks, to do lists for your social media profiles
by

Kati Byrne

on 2 September 2016

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Transcript of Social Media Survival Kit

Social Media Survival Kit
for Freelancers
and
small businesses

March 2015
engage the unengaged
writers,
journalists
Twitter
Source: Social Media Marketing Industry Report 2014, Social Media Examiner
Blogging platforms:
WordPress Blogger Tumblr
LinkedIn
Most useful
by trade
designers,
photographers
Pinterest
Google+
LinkedIn
Twitter
cameramen,
film makers
YouTube
Vimeo
LinkedIn
Google+
web
developers
Github
LinkedIn
Google+
Twitter
PR and
marketing consultants
LinkedIn
Twitter
Google+
Pinterest
YouTube
Blogging platforms:
WordPress
Blogger
Tumblr
Facebook
Facebook
19% of respondents were freelancers

34% of respondents were small businesses (2-10 people)

21% of respondents were working for large businesses (100+ employees)

41% of respondents were B2B
59% of respondents were B2C
Instagram
Twitter
Based on a sample size of
2887 survey participants

Social Media Marketing Industry Report 2014,
Social Media Examiner
Big fat facts and figures
What's
the point?
?
most commonly used
= most important
social media platform
to market yourself ???
NO
Tips and
tricks
Manage several
social media profiles
Engage
connect
Monitor
Evaluate
Free
Tools of
the trade
Tweetdeck
What to expect?
Superheroes
Facts & figures
Most commonly used vs most important social media
Social media by trade
Tips and tricks
To-do-lists
Infographic by Freestyle Interactive
Source: http://www.freestyleinteractive.co.uk/2012/04/the-return-of-social-media-superheroes/
To do lists
Relevant?
Blogging
1) Post at least 1-2 blog entries a month,
ideally a week
2) Keep them short: 400-600 words
3) Use images or embed videos
4) Respond to most comments on your blog
5) Comment on other blogs
6) Occasionally offer a guest blog
7) Pitch exclusive blog posts to
influential bloggers in your field
8) Promote your blog through your
social media profiles and email signature
LinkedIn profile
1) Complete profile (100%)
2) Professional profile photo!
3) Profile title = keywords, specialty, USP
4) Import contacts from your email provider
5) Connect with "People You May Know"
6) Write and ask for recommendations /
endorsements
7) Take part in discussions on industry related
LinkedIn groups at least twice a week
8) Start discussions in relevant groups at least
every other week
9)Start a LinkedIn group yourself
10) Remember to check out job boards
Twitter
1) Create lists of organisations and individuals that
tweet about news and trends in your field
2) Tweet/retweet minimum 6 a day (spread over the
day once an hour), use #keywords
3) Tweet/retweet ideally 22 a day (optimum to gain
more followers), or once every hour
4) Follow back new followers if relevant, interesting
and useful
5) Find at least 10 new interesting and relevant people
or organisations to follow a day, e.g. "Who to follow",
use #YourIndustry, #Freelance #jobs
6) Reply to any questions within a day
7) Combine several thank you tweets in one starting
with a mention (@3Dprint)
8) Direct message (D) people if tweet not of interest to
followers
9) Take part in 1-2 relevant #TwitterChats a month
10)Hiding tweets with @HideChat or @HideTag in chats
11) Max number of characters for tweets=160; optimum=65
Facebook
Facebook
1) Post at least 1 status update a day
2) Include images or videos whenever possible
3) Respond to comments on your updates, like
other people’s comments
4) Comment / like / share other people’s or
organisation's updates at least once a day
5) Add people you know as your friends
6) Respond to any event invitation by leaving a
message
7) Create events in Facebook and invite people
8) Join Facebook groups in your industry,
job groups
Google Plus
1) Post at least 1 update a day
2) Share at least 1 interesting news story,
event or trend, infographic a day
3) Add at least 5-10 new relevant people to
your circles a day
4) Comment on other people’s Google+
updates, or relevant community discussions
5) Join relevant Google+ communities
Start your own Google+ community


7) Organise a debate on Google+ hangout with
peers or clients
limit your time on social media
Questions? Get in touch!
+44 (0)7984 185838
kati.byrne@developingdreams.com
linkedin.com/in/KatiByrne
@DevelopingDream
@KatiByrne

Kati Byrne
Just be sociable!
Rogue
Popular, very good looking, relies on the absorption of the powers of others, and is seemingly untouchable (in the face of copyright infringements)
Joseph Worrall
Freestyle Interactive
Facebook
Facebook
online and offline
Source: Social Media Marketing Industry Report 2014, Social Media Examiner
Source: Social Media Marketing Industry Report 2014, Social Media Examiner
Source: Global Web Index 2014
Digital communications and creative agency with a cutting edge approach to innovation
We provide highly skilled bespoke project teams to turn your dreams into reality. Think of us as the Swiss army knife that helps you cut through the digital media jungle (though we won't fit in your pocket and we're not actually Swiss).
Full transcript