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Media

No description
by

Edward Houghton

on 31 March 2014

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Transcript of Media

Print Media 2013
Decline in newspaper circulation, shift towards online newspapers and news.
55+ group - 90% read print newspapers
16-24 group - 71% read print newspapers.
Print Media 2018
Dominance of digital newsbrands in contrast to declining traditional print newspapers.
Mobile - access across many devices.
Trend towards charging consumers?
OUTDOOR MEDIA

EMOTIONAL CONNECTION
INCENTIVISATION
INTERACTIVITY
CONSUMER PARTICIPATION
CONSUMER POWER
PERSONALISATION
2013
Television
Video on Demand
Streaming Services
The evolution and future of TV Media
Television in 2013
Television in 2018
What Kantar Media Needs to do...
Acknowledge the multi-screening population
Provide clients with a relevant digital solution.

Here are our Survey Results
Challenges
People being involved
Sensitivity over devices being monitored.
Will people be comfortable continuing with their general behaviour?





Next Steps....
Scope of this is extremely open
Run from clickstream as a pilot to gather evidence
Develop consumer hub with benefits to engage respondents develop tailored client dashboard
Introduction
Common Themes
Shift towards mobile and digital content.
Tailored and Personalised.
Technology that enhances consumers experience
Changing business models
Our Idea
'Digital Stamp'


Time Stamp
Device Stamp
Content Stamp
Ad Susceptibility
So how will it work?
Personal log-in to an app across multiple devices
The app will collect data and sync data to an online hub (cloud storage)
Compare consumption habits across devices
Prompted Questions
2018
Mobile
Agenda:
Media in 2013 & 2018
Common Themes
What Kantar Needs to do
Survey Results
Solution
Challenges
Next Steps
Putting the Stamp on Kantar Media's Digital Future
The emergence of on-demand streaming.
We still consume a large amount of TV content.
Subscription vs catch up TV.
BBC iplayer leading the way.
Future looks to be more personalised and tailored.
The future of video on demand.
Full transcript