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Transcript of Media
Decline in newspaper circulation, shift towards online newspapers and news.
55+ group - 90% read print newspapers
16-24 group - 71% read print newspapers.
Print Media 2018
Dominance of digital newsbrands in contrast to declining traditional print newspapers.
Mobile - access across many devices.
Trend towards charging consumers?
Video on Demand
The evolution and future of TV Media
Television in 2013
Television in 2018
What Kantar Media Needs to do...
Acknowledge the multi-screening population
Provide clients with a relevant digital solution.
Here are our Survey Results
People being involved
Sensitivity over devices being monitored.
Will people be comfortable continuing with their general behaviour?
Scope of this is extremely open
Run from clickstream as a pilot to gather evidence
Develop consumer hub with benefits to engage respondents develop tailored client dashboard
Shift towards mobile and digital content.
Tailored and Personalised.
Technology that enhances consumers experience
Changing business models
So how will it work?
Personal log-in to an app across multiple devices
The app will collect data and sync data to an online hub (cloud storage)
Compare consumption habits across devices
Media in 2013 & 2018
What Kantar Needs to do
Putting the Stamp on Kantar Media's Digital Future
The emergence of on-demand streaming.
We still consume a large amount of TV content.
Subscription vs catch up TV.
BBC iplayer leading the way.
Future looks to be more personalised and tailored.
The future of video on demand.