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Words that Work

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by

Joseph Cox

on 30 April 2010

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Transcript of Words that Work

Word Selection in Media The right words can Make all the Difference Is advertising manipulative.... or is it INFORMATIVE? Public Relations Creating the right image BRANDING Just do It Applications Today Its not what you say... its what people hear. I'm Lovin' it Listen to the Language is it emotional... or is it intellectual? Is it clear...or incomprehensible? Pay Attention to the Words we Use Think about the connotations of a word Its not what you say... Its what people hear The King of Beers POLITICS The Daisy Commerical rules for effective communication Simplicity Brevity credibility consistency sound/texture Vizualization Aspiration
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