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Copy of The Coca-Cola Company

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by

Hoàng Anh

on 4 June 2013

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Transcript of Copy of The Coca-Cola Company

W Weaknesses trenghts hreats Opportunities INTRODUCTION
I I-OVERVIEW
History Business philosophy MISSION VISION VALUES IV.PEST AND SWOT ANALYSIS V.PRODUCT CONSUMPTION
POLICY Market share PEST political economic health issues
food habit and culture
consumer sentiment III.BUSINESS
ENVIRONMENT POTENTIAL ENTRANTS BUYERS SUPPLIERS INDUSTRY COMPETITORS BRAND NAME ECONOMIES OF SCALE CAPITAL REQUIREMENT DISTRIBUTION CHANNEL Source of data: www.stock-analysis-on.net Liquidity Analysis Source of data: www.stock-analysis-on.net Activity Analysis Source of data: www.stock-analysis-on.net Profitability Analysis Source of data: www.stock-analysis-on.net Source of data: www.stock-analysis-on.net I-OVERVIEW
II-OPERATION OF COMPANY
III- BUSINESS ENVIRONMENT
IV- PEST AND SWOT ANALYSIS
V- PRODUCT CONSUMTION POLICY
VI- FINANCIAL ANALYSIS 34% 27% 11% INTRODUCTION CONCLUSION Leadership: The courage to shape
a better future.
Collaboration: Leverage collective genius.
Integrity: Be real.
Accountability: If it is to be, it's up to me.
Passion: Committed in heart and mind.
Diversity: As inclusive as our brands.
Quality: What we do, we do well To refresh the world...
To inspire moments of optimism
and happiness...
To create value and make
a difference People: inspire employees
Portfolio: satifying brands
partners: enduring value
planet: green initiative
profit: maximize long term return
Productivity: highly effective/
fast-moving org laws for environment protection
political condition in each area
tax policy technological Unfavorable economic conditions
Economic downturn social Manufacturing concentrates,
beverage bases and syrups
Technology of bottling process Pricing Policy Promotion Policy Sustainable Packaging Product Policy New Product Introducing S O T Safety and quality is in every serving increased competition Strong governance and compliance
to applicable regulations
and standards popular brands over the world
loyal customers
secret formula
competitive price so many drink types Designing consumer-preferred,
resource-efficient packaging
Eliminating landfill waste
Using recycled and/or renewable materials Advertising less popular products
Buy out their competition
Continue to widen
the gap between them
and their competitors
Acquiring local competitors The Coca-Cola Company has always
preferred taking note of customer
preferences and designing its products
according to them Indirect Selling Direct Selling Distribution Policy using its own vehicles to deliver the products Retailers The Coca-Cola Co. Stores
Restaurants
Cinema halls
... Bringing in only small part of total revenue The Coca-Cola Co. Distributors Retailers Stores
Restaurants
Cinema halls
... Most of the revenue
comes from
this channel Advertising Policy using every channel to advertise The strategy and the structure Sponsor Policy sponsoring major events, organizations
and projects around the world generating a positive life through
the funding community projects Coca Cola changes the price of its products depending on the season Coca Cola has intense competition with Pepsi competitive price Assessment Advantages sponsorship activities help them to increase sales while promoting the brand name the Coca Cola Company and its 300 bottling partners
make up the Coca Cola system Coca Cola has been successful in generating brand loyalty
among its consumers. Disadvantages Obesity concerns may reduce demand for some of their products unless the company is able to expand our operations in developing and emerging markets, their growth rate could be negatively affected if Coca Cola is unable to maintain good relationships with their bottling partners, its business could suffer if the Coca Cola Company is unable to maintain brand image and product quality, their business may suffer SUBSTITUES II.OPERATION OF COMPANY The company’s advertisings
are always innovative THE MOST LEADING BRAND sales of the Coca Cola Company’s products depend on
the brand and the size Coca enjoys the large economies of scale The Coca-Cola has 5 continental divisions Making decision Coca enjoys the large economies of scale Keep the lower cost Setting manufacturing plants
Transportation
Making distribution channel Advantages BIG BARRIER TO NEW ENTRANTS Having a secret formula Raising capital easily Disadvantages SWOT Difficulties to manage effectively Making a loss to eliminate competitors Making more profits and
bigger influence VI. MEDIUM Global channel 68.300 employees locate in the US Raw materials are easy to buy Order in huge quantities LOW Four bottling partners in the US market
Retailers has to store products
Limited number of substitutes LOW REDUCING MARKET OF CARBONDINATED DRINKS PRODUCT DIVERSIFICATION 500 NON-ALCOHOLIC BEVERAGE BRANDS MEDIUM Compete for market share by various ways
Pepsi Co is the largest competitor
Others : Nestlé, DPS, Kraft Food Groups HIGH GROUP 9-KT38
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