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CIU200 - Introduction, Defining Media

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Brett Cullen

on 12 May 2015

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Transcript of CIU200 - Introduction, Defining Media

CIU200
Media Studies

Week 01

CIU200 - Media Studies
As our daily lives are transformed by digital media and networked public spaces, new individual and collaborative skills are emerging that are best described as media literacies.

This unit introduces students to attitudes and tools necessary for critical consumption of information, best practices of individual digital participation and collective participatory culture, and the use of collaborative media and methodologies.

Contrasting perspectives are offered in the readings and explored through classroom and online discussion. Key questions surrounding common models that describe the structure and function of media products and their own roles as practitioners are addressed.

In support of this exploration, students will use a range of media theoretical approaches to guide the production of a range of media artefacts which unpack, engage with and critique the assumptions of their chosen medium through collaborative studio work.
CIU200.2
Audio-Visual Essay
You are to choose a piece of media and write a semiotic analysis essay.

You should discuss the construction, meaning and purpose of the chosen media. Semiotics is the language of signs and the meaning they convey, or how do we know what we see/hear means? Think about Colours, Shape, Tone and Texture.

This will be covered in more detail in Weeks 5 & 6.

You can choose whatever media you wish, but should confirm with your tutor in Week 6 (start thinking now!)

1600 Words or 10 minute presentation

Week 01
Defining the Media
Brief History of the Media
Significant determinants of the media
The digital divide.

Assessments
CIU200.1 - Classroom Dialogues

CIU200.2 Audio-Visual Essay

CIU203. Practical Assignment Transmedia Project
CIU200.1
Classroom Dialogues
Weekly 'dialogues' - these are debates, conversations, projects and exercises designed to get you thinking and talking about media. You will be required to participate in at least three (3) of these major discussions/debates.
The more you participate the better your marks can be!

You are all media practitioners, now is the time to practice!
CIU200.3
Practical Assignment Transmedia Project

In groups of 3 - 4 you are to design a transmedia project which is an adaptation of a fairy-tale or children's story.
Think Hansel & Gretel, Rumpelstiltskin, Alice in Wonderland, or cultural specific lore such as the Indigenous Australian Dreamtime stories.

You're targeting mid-twenties males and females and your project must include:
- a digital medium (audio/visual/interactive)
- a live event
- a tangible medium (print, flyer, map, book etc.)

Your proposal needs to include:
- a brief summary of the original story,
- a synopsis of your contemporary retelling,
- an outline of the transmedia you will employ,
- a description of the entire experience from the perspective of two potential users/audience members (from when they discover the project to the end of it).

See The Blair Witch Project, Nine Inch Nails - Year Zero, Bungie's I Love Bees
A Brief Timeline of Technology
me·di·a


1  [mee-dee-uh] 
Noun

1.
a plural of medium.

2.
( usually used with a plural verb ) the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely: The media are covering the speech tonight.
What is media?


Media is a construct that holds embedded meaning - or meaning that is contained within the form itself.

Media has evolved form and structure to facilitate new ways of communicating.

We are able to deconstruct media and then, using our understanding, reconstruct it with our own meaning - this is a skill!
Modes of Media
Print
Video / Film
Audio
Digital
???
Construction and Bias
All media is a construct of meaning, and therefore contains bias.

Bias is a favouring for or against a topic, despite presentation or outcome.

Bias is present in all forms of media, but certain forms employ it in more obvious ways than others.
Audio / Visual Meaning
http://www.artofthetitle.com/title/adventure-time/
http://www.artofthetitle.com/title/american-horror-story/
Do you want to know what's going on around you?
Do you want to understand the ways in which you are influenced?
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