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nomenclature inspiration

naming
by

marianne oglo

on 1 March 2010

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Transcript of nomenclature inspiration

akiban nomenclature idea Inspiration for:
* web site headers
* product/service names
* anything we name

Brand lore is a great place to get inspiration for naming things. Akiba ben Yossef or simply Rabbi Akiva was a Judean tanna of the latter part of the 1st century and the beginning of the 2nd century. He was a great authority in the matter of Jewish tradition, and one of the most central and essential contributors to the Mishnah and Midrash Halakha. He is referred to in the Talmud as "Rosh la-Chachomim" (Head of all the Sages). He is considered by many to be one of the earliest founders of rabbinical Judaism. Akiba was a modest visionary. Here are some of his words and actions. "He who esteems himself highly on account of his knowledge is like a corpse lying on the wayside: the traveler turns his head away in disgust, and walks quickly by" He thus gave the Jewish mind not only a new field for its own employment, but, convinced both of the unchangeableness of Holy Scripture and of the necessity for development in Judaism, he succeeded in reconciling these two apparently hopeless opposites by means of his remarkable method. The following two illustrations will serve to make this clear: After all, both Rabbi Akiba and Akibans challenge conventional wisdom. "...Rabbi Akiba's unusual personality, most notably a singular character trait: His extraordinary optimism. It was this optimism, in fact, that enabled him not only to overcome severe challenges in his own life, but also, and more importantly, to enable the Jewish people to endure the destruction of Jerusalem and the exile at the hands of the Romans ORTHOGONAL?!? 1. The high conception of woman's dignity induced him to abolish the Oriental custom that banished women at certain periods from all social intercourse. 2. The Biblical legislation could not be reconciled by Akiba with his view of Jewish ethics: for him a "Jewish slave" is a contradiction in terms, for every Jew is to be regarded as a prince. 3. He considered friendly intercourse with Samaritans (semi-Jews) as desirable on political as well as on religious grounds and permitted—in opposition to tradition—not only eating their bread but also eventual intermarriage. Everything is foreseen; but freedom [of will] is given to every man. The world is governed by mercy... but the divine decision is made by the preponderance of the good or bad in one's actions. The inclination towards evil and the inclination towards good can be chosen from equally, and men are not in any way naturally inclined towards evil. "Why has God not made man just as He wanted him to be?" "For the very reason," was Akiba's ready answer, "that the duty of man is to perfect himself" GETTING TO KNOW AKIBA Excellent. So
how could we apply our brand lore to naming? 1. True to the Akiban brand (both him and us), strive for names that defy conventional (naming) wisdom. 2. Seek inspiration from words and themes that come from Rabbi Akiba's story/world akiba as a scholar
akiba as a teacher
akiba as an iconoclast
akiba as a systematizer
akiba as an authority
akiba as a reformer
akiba as a founder
akiba as a patriot
akiba as a legend


akiban method
akiban system
akiban philosophy
akiban traditions
akiban principles
akiban doctrine
akiban maxim
akiban views
akiban transformation
akiban foundation
akiban conviction
akiban counterpoise
akiban influence
akiban fundamentals
akiban expression
akiban mode
akiban essence
akiban interpretation
akiban translator
akiban logic


1. 2. 3.

"Akiban interpretor" might describe the technology that plugs into SQL and translates into orthogonal structure. Some practical examples:

"Akiban way" could be a great introduction to company culture section of our web site.

"Akiban virtualizer" could be an alternate name for "Akiban data fabric" akiban wit
akiban reslience
akiban tenacity

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