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ELT 1100 project

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elt1100f elt1100

on 19 April 2010

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Transcript of ELT 1100 project

Average fee of the plans=40000 37457 death in 2006 Outcome to the company 10 million !!!!! Cost 3000 income 5000-10000 5000-10000 2000 10000 average cost=35000 37457*5%~2000 pre-tax profit=9 million Other Cost=1 million Future Expectation 24832 in 1982.
37457 in 2006 sales incrase after 5 years (about 8%) 32 million after 5 years??? Benefit to community 2% growth in death rate each year Marketing Strategies (4Ps) Product (Service) Quality cost Price reference price = ? Place
Promotion
Service 1
Planning trips visit the shops selling coffin visit the cemetery Consultation --> Service 11
Funeral service Starting point
a) with planning b)without planning 1. Death registry register for the death certificate 11. Details of the funeral venue --date --rites --decoration --make-up --$$ OUTSOURCING!! 111. Order needed material --wood coffin VS --paper coffin
environmental issue* --grave and gravestone interment cremation Service 111
Counselling When a person passes away,
what the family will go through ?? One-stop funeral service?? Providers:
owners of funeral parlor
administrators of tomb
priest/ monk
a lot more..... 6 funeral parlor licensees in HK R.I.P Strength:
•Find and contact customers actively
•Providing all-in-one services
•Develop the strong network with insurance agencies and lawyer firms
Weaknesses:
•No rich experience
•Price is higher than other companies
•No place to hold the ceremonies
Opportunity:
•Citizens are chasing convenience
•Providing all-in-one service is the trend in the world
•Customers are willing to pay higher
•The numbers of death is increasing
Threat:
•No brand loyalty
•The companies will face the shortage of workers
•Parts of people are still conservative
SWOT Analysis Target Market:
All citizens in HK
Potebtial Customers:
Mid-level families R.I.P one-stop funeral service THANK YOU Q A SESSION
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