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Social Media and the affects on Personality.

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by

Paige Bellot

on 4 November 2013

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Transcript of Social Media and the affects on Personality.

"Are you the same person right now, as when you're with your friends?"
Personalisation;
"Your identity shapes your media. There is just one flaw in this logic; your media also shapes your identity."
I found this read quite interesting in all honesty. As stated in the quotation above, notice that this is a process that works hand in hand with your everyday life via the internet and social media, as well as general social interaction. In the reading the founder of Facebook, Mark Zuckerberg, states that 'You have one identity', which I personally deem incorrect. People tend to act a different way around different groups of people, whether they notice it or not. Usually, if you can't find that friend that's a bit weird, it's you... The reading mentions a 'three step model' based on personalisation in reference to Facebook, which came across as a direct link to my first quotation...


The three step model's main focus is to understand the user, then "provide them with content and services that best fit them" and further act upon on that, thus knowing the user. But how does this aid in us developing our own sense of direction or personality? it doesn't; in a way, Facebook would've managed to adapt our behaviour to the"'Internet's distorted picture of ourselves" until that very image "becomes who we really are."
Check out this site, and this person's take on social media's affect on personality;
http://www.usatodayeducate.com/staging/index.php/blog/has-social-media-affected-your-personality
The link I referred to mentions 'Knowledge' as one of the key factors that have the ability to influence or change personality, whilst this is also mentioned in Pariser's work towards the end when he poses the question "What if the internet thinks you're dumb?"
We've all had that awkward moment when Google smugly corrects your search with the favourite, "Did you mean?" Everyone at sometime or another has managed to search up something they are unaware of or incapable of doing, sometimes out of pure interest or generally as confirmation for something they want to further educate themselves with. This in turn can show different branches of your personality, by means of searching. Whilst searching remains 99% private, social sites like Facebook tend to focus on things you like, linking them to things that appear similar or things that your friends may like. How much of your personality is truly influenced by the actions of the internet and social media groups?
Conclusion;
I'd like to believe that the internet, mainly social media as it stands will always have an impact on personal preference and opinion. The things you see tend to mold your personality, whether you are aware of it or not. In general focusing on one thing presented me with a challenging write up when given a plethora of subjects to talk about; upon finding something to talk about, I do find that personality can also be translated into general life.
Even though the small information that Facebook, among many other sites, may gather about you as an individual, technology will never understand you as a whole as you are only giving away parts of your personality. That's even shown in the manner in which you address your friends differs to how you might address your mum, or a colleague at work; which is why I personally believe your personality is linked to your identity. If I were to say anything about this read, I would leave it with this question...
"If you were the only one who believed in what you believe in; would you still believe in it?" For me this closes as a way to avoid the negative influences in which social media presents. Overall an interesting read.
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