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Brad Stamulis

on 5 October 2013

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Transcript of Genuity

Challenges to Genuity in 2010
Bridge the Gap
Showcase FABS
Increase Sales
2009 Digital
Beleive in Better
Authentic Visionary
but feeding the world in 2050 wasn't
enough to overcome the challenges
of seed prices and unproven products
to hit lofty 2009 sales goals
Monsanto's new master trait brand
New dynamic e-communication strategy
Increase E-blast Open Rate from 7% to
2010 Farmer Focus Group Testing
19 of 24
New Product focused Logos
Phased Brand Introduction campaign supporting
sustainability and industry-leading agricultural technology
push creative thinking
move technololgy
pull your target, and push the boundaries of agricultural marketing
already moving it forward
we were ready to take the Genuity brand
to the next level
Full transcript