Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Torcida RBS, um case de TV e marketing digital

No description
by

pablo gomes

on 9 June 2010

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Torcida RBS, um case de TV e marketing digital

Objective
To show how you can obtain the atencion and influence clients intergrating traditional media + Digital media + promotional marketing attracting the target group to follow up the whole campaign.
Hotsite
Facebook
Twitter
Mobile
E-mail
Youtube
Blogs
How will it happen?


Durante esta fase pistas para o concurso serão inseridos no jornal e na radio e se divulga que o proximo premío será uma HDTV.
Phase Six:
Disclosure of the case
Interactive Campaign
Team RBS
26/05/2010 - 18/06/2010
Throughout the campaign, we will use various themes. They are:
- Brazilian National Team in World Cup
- African Continent
- South Africa
- North Korea
Tools
Digital
Off-line
News paper
TV
Radio
Theme divided into phases
Quiz via :
Sms
E-mail
Hotsite
Facebook
Twitter
YouTube
Cumulative Score
Awards for each phase
Phase one :
Theme: Brazil in the world cups
Promotional invasion in the selected agancys
Play penalty game
Assist the client to register
at the website and other digital tools
Addressing the first question
Prize: Cake
26/05/2010 - 31/05/2010
Theme: Africa as a continent
Theme in the web tools
Video on the invasions on Youtube
Quiz via sms (3 questions)
Quiz on web tools (3 questions)
Clues in the Newspapers, Radio, TV, Email, Facebook, Twitter and blogs
-Each question answered correctly is worth 10 points.
Draw in the event of a tie at the end of phase
Prize: 3 portable digital TVs
Phase three:
South Africa
07/06/ 2010 - 10/06/ 2010
-Each question answered correctly is worth 10 points.
Prize: 1 notebook
Phase Four:
North Korea
Produce a video case for distribution in :
Youtube
Bloggs
Hotsite
E-mail
Facebook
Phase two:
African Continent
01/06/2010 - 06/06/2010
Theme: South Africa
Theme in the web tools
Video on the invasions on Youtube
Quiz via sms (3 questions)
Quiz on web tools (3 questions)
Clues in the Newspapers, Radio, TV, Email, Facebook, Twitter and blogs
Draw in the event of a tie at the end of phase
11/06/2010 - 15/06/2010
Topic: North Korea
Theme in the web tools
Video of the winner of the previous phase
Clues in the newspaper, radio, TV, Email, Facebook, Twitter and blogs
Quiz via sms (3 questions)
Quiz on web tools (3 questions)as)

Below the line
Promotional marketing
Event marketing
Phase five
Event

Last question asked and answered at the event via sms
Prize: HDTV de 52"
-Draw in the event of a tie at the end of phase
Deliverys of the invitacions by the
RBS promocional team
T-shirt - Invitation

Big screen tv
EXTERNAL VISUAL PROGRAMMING
UNIFORM
Digital marketing actions :
Penalty game
Promo Team Uniform
Option 1
Option 2
INTERNAL VISUAL PROGRAMMING
Brindes
Gifts
We invite the target group to watch
Brazils first game in the world cup
Brazil vs North Corea
Full transcript