21 days
$250
Online Marketing
Challenge 2015
WELCOME
80,000 Students and Professors
Almost 100 Countries
Introduction
AdWords Budget: $250
Step 7
Writing and Submitting AdWords Post-Campaign Report/Impact Statement
Google+ Social Media Marketing Award (Optional)
Step 8
Build your audience
Sell & Convert
Act on your insights
1. Upload your pre-campaign report
2. Await verification
3. Receive $250,- AdWords Credit
Choose the right business
Follow the rules!
Letter to Business
Landing Page Experience
Step 3: Selecting a business
Step 6
Running Campaign
Step 4:
Learning about AdWords and the client
Digital Marketing Course
Tools for Online Success
Meeting with the client
More customers
Locally or Globally
The right people at the right time
No visit, no fee
Step 5:
Uploading Pre-Campaign Report and Requesting Crediting
Step 9
Judging Process and Criteria
three (3) components:
Campaign Statistics
Campaign Structure and Implementation of Best Practices
AdWords Pre-Campaign and Post-Campaign Reports
AdWords Business Category - Global & Regional
Step 1: Selecting the top fifteen Semi-Finalists in each region
Step 2: Selecting the top five Finalists in each region.
Step 3: Selecting the Regional and Global winners
AdWords Business Category - Global
& Regional
Two (2) Components
Campaign Statistics
AdWords Pre-Campaign and Post-Campaign Reports, and Social Impact Statement
AdWords Social Impact Category
Step 1: Selecting the top ten teams.
Step 2: Selecting the three winners.
AdWords Social Impact Category
GOMC
Effective exercise to learn search marketing and PPC terminology, skills, and techniques
Authentic learning environments
Real life experience using actual business clients
Growth Opportunities (Personal and Educational)
Conclusion
Step 1: Registering for the Challenge
Professors Registers
October 8th 2014 – April 8th 2015
Team Captains Registers
Team Members Registers
October 15th 2014 – April 22nd 2015
www.google.com/onlinechallenge
Competition Process
Team Captains have two accounts:
Dashboard Account (primary account)
Manage Student Dashboard
Communicate with the GOMC Team
Competition Account
AdWords Credit
Running the Campaign
Step 2: Accessing Dashboard
GOMC 2014 Finalists
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