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SWOT 5/10

SWOT and Forcefield Analysis

Yvonne Ball

on 28 September 2010

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Transcript of SWOT 5/10

SWOT and Force Field Analysis S Strengths What do you do well?
What unique resources can you draw on?
What do others see as your strengths? Weaknesses W What could you improve?
Where do you have fewer resources than others?
What are others likely to see as weaknesses? O Opportunities What good opportunities are open to you?
What trends could you take advantage of?
How can you turn your strengths into opportunities? T Threats What trends could harm you?
What is your competition doing?
What threats do your weaknesses expose you to? Look at strengths and discuss if these can open up any opportunities. Keep in mind internal and external influences! Possible Useful opportunities:
social patterns
government policies
lifestyle changes Possible Threats:
Financial limitations
obstacles faced
Ability to adapt to changes Possible Weaknesses:
Financial ability
long term commitment
Staffing Possible Strengths:
technology SWOT Analysis Force Field Analysis Helps identify factors that must be addressed and monitored if change is to be successful. Forces For Change Forces Against Change Identify driving forces. Identify restraining forces. List driving forces List restraining forces Change proposal
(or Idea) http://www.mindtools.com For SWOT analysis worksheet go to: Used for understanding strengths and weaknesses and looking at opportunities and threats you face. Action Plan Elements Procedure:
Step 1:
Definine the problem
Step 2:
Define the change objective
Step 3:
Identify the driving forces
Step 4:
Identify restraining forces
Step 5:
Develop comprehensive change strategy
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