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Diffusion of Innovations - Prezi Template

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on 5 January 2017

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Transcript of Diffusion of Innovations - Prezi Template

Innovators
2,5%
Early
Adopters
13,5%
Early
Majority
34%
Late
Majority
34%
Laggards
16%
Diffusion

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Diffusion of innovations is a theory that seeks to explain how, why, and at what rate new ideas and technology spread.
Market Share
Innovators are willing to take risks, have the highest social status, have financial liquidity
These individuals have the highest degree of opinion leadership among the adopter categories
Early Majority have above average social status, contact with early adopters and seldom hold positions of opinion leadership
They adopt an innovation after the average participant
Laggards typically tend to be focused on "traditions", lowest financial liquidity, oldest among adopters, and in contact with only family and close friends.
Design Elements:
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