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Bemapp Iceberg

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bemapp bemapp

on 29 July 2013

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Transcript of Bemapp Iceberg

+ Free download for users
+ Customer freemiun service
includes:
· Profile
· Picture
· Location
· Basic reports

What happens under the surface?
User and Costumer
With Bemapp, all your environment is in your hands
Heatmap
With the heatmap we can know the heat areas filtered by:
Age
Gender
Hour
...
API: B2B
Big data
Behavior monitoring
Freemiun
You are what you know
Bemapp for users:

Bemapp for customers:
Micropayment
Top of the Iceberg:
What happens in the surface?
The idea is born
API: B2B
Heatmap
Big Content == Big opportunities
Join us in our trip...
All your environment in your hands
Meeting the team
· GEO segmented adds
· Multi pictures
· Advanced reports
· Add-ons

October 2012:
· We think about an app to help connecting people in casual meetings (airports, parties, etc)
· We want connect people with companies in real time
Take part in
Olympo Boxes 2012
November 2012:
· We learn about agile methods (lean startup, ...)
· We paint our first canvas, and repaint, and repaint...
MVP is developed
December 2012:
· Private beta test in October
· Public beta (previous sign up by web form)
Validate the BM
December 2012:
· Interest of Companies in GEO add is confirmed
· Pre-contracts
· Viability and scalability
Validate the
interest of users
December 2012:
· User interest is validated
· People interested in connecting with others in real time, in knowing offers and events nearby
· Curiosity about which people are attending the same events, place, venue, etc.
Winners of "Olympo Boxes 2012"
January 2013:
· First release of Bemapp and first customers
signed
· Projects evaluated by mentors such as:
+ Luis Rivera (Okuri, StartupBootcamp)
+ Tanausu Cerdeña (Geosophic)
+ Ángel Quesada (Kubide)
+ ...
Finalist in
"TF Invierte 2013"
March 2013:
· 4th in "TF Invierte 2013"
· Positive feedback from jury:
+ Xavier Verdaguer (ImagineCC, InnoValley, ...)
+ Josep Amorós (Wayra)
+ Juan Vallejo (Inception Capital)
+ ...
SUMMARY OF BEMAPP
EXTERNAL INVERSION: ~1.500€
INTERNAL INVERSION: ~4.000€

USERS: ~2300
CUSTOMERS: 32

Revenue: ~650€
Customers conversion rate: 73% (In the validation stage)

· First contact with real investors
Showing our work
April 2013:
·
Start Up Chile Round 7
· Pre-selected for "Lanzadera 2013"
· SEO First result in Google by keywords "What's geolocation?" (in Spanish)
Big iteration
May 2013:
· We decided to iterate in Bemapp's BM
· New capabilities and possibilities
July 2013:
·
StartupBootcamp Mobility XL 2013 Cophenague
· Co-founder
· Computer engineer
· Co-founder
· CEO - Chief executive officer
· Computer Engineer + Master in Security Network and Mobile tech
· We can define him with 2 words, passionate and persevering
He always has an ace under the sleeve
· CMO - Chief marketing officer
· Bacherlor's Degree on Business & Adm. + Master on Online Marketing
· He is the shark of marketing.
One time he sold a ice cube to an eskimo
Rayco Batista
Pablo Fernández
José Hernández

· CTO - Chief technical officer
· Computer Engineer
· He infuses calm and passion to all of us
We call him "monster coder"

Estefanía Hernandez
· COO- Chief operations officer
· Degree on Business & Adm
· Always with a smile in her face, 100% enthusiasm
She can enthuse even the pessimistic
He decided to leave Bemapp on May
for personal reasons
NOTE: The customers service only was open for 20 days
· We integrate with another 6 teams in a collaborative space
We are 4 entrepreneurs aged 23-26

Bemapp is our only dedication
Noel Alonso
Keep connected with your environment in real time

Feel even closer to your friends
Tired of just iMing with your friends?

Now you can see which of your friends are nearby
All that you need, when you need it
Did your car just stop running?
Are you looking for the closest chemistry?
Find all that you need in real time
You are not alone
Are you lost in a new city?
Do you want to meet new people?
Make the most of the leisure options nearby!
You never feel alone again,
no matter where you are!
Casual meetings
Discover special events or parties nearby
Maslow's hierarchy
Publicize your business to people in your surroundings in real time!
Select your target clients and preferences by:
Engagement Marketing
Communicate with your potential clients
Broadcast your business
Deliver the perfect message
for the perfect client
Who are my potential clients?
Know all about your business:
· Location
· Age
· Gender
· Hour
· Weekdays
What age ranges are interested in your profile?
What time your business is more popular?
What deals have worked the best among your clients?
Useful information for companies willing to expand their business
Blue: Represent users from 8:00 to 13:00
Red: Represent users from 15:00 to 21:00

Useful for public administration, big public events, transport service, traffic flow, etc.
What is the cost of every new client?
The contact does not end here
Tell them when you launch new products, deals, and discounts, celebrate events, etc.
Your customers want to know more!
Do you know that people check their mobile phones...

an average of 150 times per day?
Take advantage of their
mobile-dependency
Get to know where is the best place to set your advertisements
Canvas
Sightseeing
Others apps can use our geolocation system.
Through an api with the principal services of bemapp
Geolocation - Client location
Geolocation advertising - Advertising by area
Interaction between users by area

Know the users of your app world near you
Get Alert when users are near in a particular area
Get reports on users visiting different areas


Include geolocation services easily and quickly to any system:
Send
your own geo-ads
without having to build a full geolocation system
Improve your campaigns in real time
Detect the traffic in your profile and segment the visits by:
Gender
Age
Trend
...
Take advantage of the information in Bemapp and use it in the off-line world
Impact and performance of the messages
Send our geolocated advertising and get a
revenue
Clicks
Visits
Age
Gender
Location
Trends
Low cost for an important flow of information
Messages optimized for your public
SoLoMo
So
cial
Lo
cal

Mo
bile
100 %
How do we get customers?
SEO strategy
Influencers
Business associations
Advertising agencies
Competitors
Finance
Cash
Breakeven: 400K €
Investment needs: 250K €
Servers
Laptops
Mobiles
Sponsorship
Merchandising
18 month
LivesClubs
FourSquare
Skout
Circle
Full transcript