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Transcript of Bemapp Iceberg
+ Customer freemiun service
· Basic reports
What happens under the surface?
User and Costumer
With Bemapp, all your environment is in your hands
With the heatmap we can know the heat areas filtered by:
You are what you know
Bemapp for users:
Bemapp for customers:
Top of the Iceberg:
What happens in the surface?
The idea is born
Big Content == Big opportunities
Join us in our trip...
All your environment in your hands
Meeting the team
· GEO segmented adds
· Multi pictures
· Advanced reports
· We think about an app to help connecting people in casual meetings (airports, parties, etc)
· We want connect people with companies in real time
Take part in
Olympo Boxes 2012
· We learn about agile methods (lean startup, ...)
· We paint our first canvas, and repaint, and repaint...
MVP is developed
· Private beta test in October
· Public beta (previous sign up by web form)
Validate the BM
· Interest of Companies in GEO add is confirmed
· Viability and scalability
interest of users
· User interest is validated
· People interested in connecting with others in real time, in knowing offers and events nearby
· Curiosity about which people are attending the same events, place, venue, etc.
Winners of "Olympo Boxes 2012"
· First release of Bemapp and first customers
· Projects evaluated by mentors such as:
+ Luis Rivera (Okuri, StartupBootcamp)
+ Tanausu Cerdeña (Geosophic)
+ Ángel Quesada (Kubide)
"TF Invierte 2013"
· 4th in "TF Invierte 2013"
· Positive feedback from jury:
+ Xavier Verdaguer (ImagineCC, InnoValley, ...)
+ Josep Amorós (Wayra)
+ Juan Vallejo (Inception Capital)
SUMMARY OF BEMAPP
EXTERNAL INVERSION: ~1.500€
INTERNAL INVERSION: ~4.000€
Customers conversion rate: 73% (In the validation stage)
· First contact with real investors
Showing our work
Start Up Chile Round 7
· Pre-selected for "Lanzadera 2013"
· SEO First result in Google by keywords "What's geolocation?" (in Spanish)
· We decided to iterate in Bemapp's BM
· New capabilities and possibilities
StartupBootcamp Mobility XL 2013 Cophenague
· Computer engineer
· CEO - Chief executive officer
· Computer Engineer + Master in Security Network and Mobile tech
· We can define him with 2 words, passionate and persevering
He always has an ace under the sleeve
· CMO - Chief marketing officer
· Bacherlor's Degree on Business & Adm. + Master on Online Marketing
· He is the shark of marketing.
One time he sold a ice cube to an eskimo
· CTO - Chief technical officer
· Computer Engineer
· He infuses calm and passion to all of us
We call him "monster coder"
· COO- Chief operations officer
· Degree on Business & Adm
· Always with a smile in her face, 100% enthusiasm
She can enthuse even the pessimistic
He decided to leave Bemapp on May
for personal reasons
NOTE: The customers service only was open for 20 days
· We integrate with another 6 teams in a collaborative space
We are 4 entrepreneurs aged 23-26
Bemapp is our only dedication
Keep connected with your environment in real time
Feel even closer to your friends
Tired of just iMing with your friends?
Now you can see which of your friends are nearby
All that you need, when you need it
Did your car just stop running?
Are you looking for the closest chemistry?
Find all that you need in real time
You are not alone
Are you lost in a new city?
Do you want to meet new people?
Make the most of the leisure options nearby!
You never feel alone again,
no matter where you are!
Discover special events or parties nearby
Publicize your business to people in your surroundings in real time!
Select your target clients and preferences by:
Communicate with your potential clients
Broadcast your business
Deliver the perfect message
for the perfect client
Who are my potential clients?
Know all about your business:
What age ranges are interested in your profile?
What time your business is more popular?
What deals have worked the best among your clients?
Useful information for companies willing to expand their business
Blue: Represent users from 8:00 to 13:00
Red: Represent users from 15:00 to 21:00
Useful for public administration, big public events, transport service, traffic flow, etc.
What is the cost of every new client?
The contact does not end here
Tell them when you launch new products, deals, and discounts, celebrate events, etc.
Your customers want to know more!
Do you know that people check their mobile phones...
an average of 150 times per day?
Take advantage of their
Get to know where is the best place to set your advertisements
Others apps can use our geolocation system.
Through an api with the principal services of bemapp
Geolocation - Client location
Geolocation advertising - Advertising by area
Interaction between users by area
Know the users of your app world near you
Get Alert when users are near in a particular area
Get reports on users visiting different areas
Include geolocation services easily and quickly to any system:
your own geo-ads
without having to build a full geolocation system
Improve your campaigns in real time
Detect the traffic in your profile and segment the visits by:
Take advantage of the information in Bemapp and use it in the off-line world
Impact and performance of the messages
Send our geolocated advertising and get a
Low cost for an important flow of information
Messages optimized for your public
How do we get customers?
Breakeven: 400K €
Investment needs: 250K €