Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Print : Web :: Analog : Digital

No description

Kayla Eiler

on 27 June 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Print : Web :: Analog : Digital

News Print
Drops in Circulation
USA Today
Wall Street Journal
was most widely-circulated
paper in the US
now is most widely-circulated paper
USA Today
Wall Street Journal
was most widely-circulated paper
blames reductions in travel for much of circulation shortfall
its single-copy sales come from airports and hotels
only newspaper in Top 25 to see an increase
circulation increased 0.6 percent
distributed 1.9 million copies as of Oct '09
distributed to 2.1 million subscribers
this amount includes WSJ’s 400,000 online subscribers
Causes for Decline
Impact of the recession on total newspaper sales
shift to digital (i.e. internet) making print obsolete
WSJ's insertion of online subscribers in its audit
USA Today vs. Wall Street Journal
Gannett Company's mission statement:
“To successfully transform Gannett to the new environment. We will provide must-have news and information on demand across all media, ever mindful of our journalistic responsibilities.”
“Consumers will choose Gannett media for their news and information needs, anytime, anywhere, in any form.”
Gannett Company's vision
Initial Recommendations
Revise the mission statement and vision
Start to stress online subscriptions
Initiate a marketing campaign for "Going Green"
now most widely-circulated paper
Analog vs. Digital
Print vs. Web
Full transcript