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Persuasive Techniques - 6th Grade

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by

Heather Dickinson

on 7 January 2014

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Transcript of Persuasive Techniques - 6th Grade

Persuasive Techniques
4 main categories
1. Faulty Reasoning
2. Appeals to Association
3. Loaded Language
4. Appeals to Emotions
Faulty Reasoning
Faulty Reasoning
1. Hasty Generalizations
2. Overgeneralizations
The size of the sample is too small to support the conclusion.

Example: "Five of my friends love pizza, so everyone must live pizza."
A conclusion based on too little evidence.

Example: "ALL children love pizza!"
3. Circular Reasoning
An attempt to support a statement by simply repeating the statement.

Example: "You should exercise because you should exercise."
Appeals to Association
4. False Cause
Identifying a cause that has nothing to do with the effect.

Example: "Two classmates got sick after science class; therefore, science class made them sick."
1. Bandwagon
Everyone is doing it, so you should too.

Example: "You should go see the new movie everyone is talking about."
2. Testimonials
An ad in which a famous person supports a product or service.

Example: "Tony Romo drinks Gatorade; he thinks it is delicious."
Loaded Language
1. Words with POSITIVE
An ad that uses positive words or phrases with a "feel-good" quality that leaves a nice impression on the reader.

Example: "This soap will make you feel amazing and fresh for your morning."
2.Words with NEGATIVE
An ad that uses negative words or phrases with a "bad" quality to leave a bad impression on the reader.

Example: "This candy will make you have horrible cavities!"
Appeals to Emotions
1. Appeals to Fear
2. Appeals to Vanity
An ad that causes fear in its reader.

Example: "If you tell a lie, then no one will ever believe what you day."
An ad that makes the reader think the product will make them beautiful or handsome.

Example: "This shampoo will make your hair shine all day long!"
Now it's your turn:
With your shoulder partner, you will create a commercial using one of these persuasion techniques that we have just learned.
You must create an exact script of your commercial that will be turned in.
Full transcript